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Two Types of Cover Letter

1. THE INVITED LETTER

What is it?

  • A written response to an advertised job.
  • Only 15 - 33% of all jobs are advertised.

Advantages

  • The employer expects and welcomes the application.
  • There is a job.
  • Job advertisements will sometimes state the job's selection criteria. (Note:-recruitment consultants often place the ad and often give very few details about the job or employer)
  • Selection criteria give you the information to write relevant information to show that you will fit in with the company/job. (See the example below.)
  • When the company name is revealed you have the opportunity to research and demonstrate your knowledge of the company/industry.
  • An advertised position gives you the chance to telephone and speak to the person who has the power to employ you.

Disadvantage

  • There will be a higher level of competition for the position.

Example

Decide what is ABC Engineering Pty. Ltd. looking for.

Respond to the selection criteria in the job advertisement.

2. THE UNINVITED LETTER

What is it?

  • A letter you initiate to tap into non-advertised jobs (estimated at about 67 - 85% of the vacancies)
  • There are two types of uninvited letter; the cold contact letter and the referral letter

The Cold Contact Letter

What is it?

  • Blanket a given field of companies with direct-mail

Advantages

  • Uncover hidden jobs.
  • A proactive rather that reactive approach.
  • It may lead to an interview or a referral to another company/job.
  • Demonstrate ability to research the: - name of the appropriate person in the company and details of the company/industry.
  • The employer will not be inundated with these applications and your application may receive a thorough reading.

Disadvantages

  • The letter is uninvited.
  • It will receive little attention unless you provide a good reason for reading it.
  • There may be no job available.

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