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Sarah Sellers


30 Cottage Lane bullet Chico, CA  95926 bullet(530)342-7000 bullet ssellers@csuchico.edu


SUMMARY OF QUALIFICATIONS


  • 9 years' successful experience in marketing and promotions.
  • Effective in budgeting and long-term planning.
  • Successful in implementing new programs.
  • Proven record for maintaining schedules; multi-task oriented.
  • Excellent at follow-up and detail; extremely dependable.
  • Exceptional communication and interpersonal skills.


PROFESSIONAL EXPERIENCE


Marketing and Promotions

  • Developed and implemented highly successful marketing campaigns for individual services (i.e.: cataracts, refractive surgery, eyelid surgery, laser skin resurfacing), to promote surgery center.
  • Developed and collaborated on newspaper advertisements, direct mailings, company brochures, flyers, press releases, public service announcements, web-site design, office service displays, and informational packets.
  • Organized and coordinated numerous promotional events such as health fall, trade shows, public speaking engagements, press conferences, fund-raisers, and seminars.
  • Established and maintained network relations with referring physicians and their staff to improve communication and resolve problems, resulting in increased referrals.
  • Delivered presentations to community groups outlining services provided at the center.
  • Created and implemented incentive programs that effectively promoted the facility.
  • Successfully wrote Requests for Proposals, (RFP's) for a $5000,000 software tracking application system.
  • Compiled directory of Western Baseball League Teams and Media Contacts for use of media reporters and fans.

Budgeting and Financial Management

  • Administered annual budget of $70,000 for 5 years.
  • Developed and managed annual budget in EXCEL spreadsheet.
  • Submitted quarterly financial status statements.
  • Identified potential cost overruns and collaborated with Director to resolve problem.

Program Administration and Training

  • Collaborated with companies throughout the country to develop and implement successful marketing programs.
  • Set up a special in-house database tracking system for call inquires.
  • Created and maintained a database of lead generations, prospects and clients.
  • Developed marketing plans: set goals; targeted special problems requiring attention; set up schedule of appointments.
  • Organized educational workshops, physician continuing educational courses, and staff training sessions.
  • Arranged and participated in hundreds of staff meetings and planning sessions.
  • Hired staff and volunteers.
  • Developed and managed surveys to assess facility needs.

Computer Skills

  • Extensive knowledge of software applications including ACT, WORD, EXCEL, Page Maker and CorelDraw.

WORK HISTORY


Marketing/Promotions, Western Baseball League, Chico, CA 1999-1999
Marketing /Public Relations, Center for Sight, Redding, CA  1994-1998
Marketing/Event Coordinator, Multimedia Productions, Redding CA 1993-1994
Marketing/Event Coordinator, SD&G Healthcare Systems, Inc., Santa Clara, CA 1990-1993

EDUCATION


B.A., Information and Communication Studies; Minor, Sociology
California State University, Chico, CA

A. A., Sociology - De Anza Junior College, Cupertino, CA

 


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