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Mr. Fredericks's cover letter not only points out that he was a former Hibernia employee, but demonstrates that he has an understanding of that company's corporate culture, and thus, could easily fit in. His letter also conveys enthusiasm for the position.

His  functional resume  enumerates productivity and is very specific about what he did in each position.

3356 College Dr., Apt. 391
Baton Rouge, LA  70808
(225) 555- 7576

May 6, 2004 

Sharon Hamblin
Director of Recruiting
Hibernia National Bank
313 Carondelet St., 8th Floor
New Orleans, LA  70130

Dear Ms. Hamblin: 

I am very interested in interviewing for the Consumer Lending Products Manager position with Hibernia National Bank in Baton Rouge, Louisiana.  I learned of the position through Leslie Borel, a former Manager of mine while at Ochsner Health Plan and a current employee of Hibernia in Treasury Management. 

I am a former Hibernia employee.  I was employed in Hibernia's Market Research department at the main office in downtown New Orleans.  During my time with Hibernia, I worked very closely with the consumer products department.  I organized several focus groups for them and also worked with their sales staffs to determine the skills and traits which make them successful sales people.  I have extensive knowledge of their products and feel that I would be a great asset to their department.     

I also have a strong sense of the corporate culture at Hibernia.  Along with my experience with consumer products, I worked on several projects for Hibernia's Policy Group including,  Executive Service Team (EST), Retail Arena and Technology (RAT) initiative and Employee Opinion and Upward Feedback.  These projects gave me a keen overview of Hibernia's goals for the future.  I believe that I have a great feel for Hibernia's big picture as well as the necessary product knowledge in order to excel as a Consumer Loan Product Manager! 

I would like to interview for this position at your earliest convenience.   



Alex Fredericks, Jr.

Alex Fredericks, Jr.
3356 College Dr., Apt. 391
Baton Rouge, LA  70808
(225) 555- 7576


Objective:        A Consumer Lending Product Manager position with Hibernia National Bank  


            May 2001-June 2003      Hibernia National Bank               New Orleans, LA

            Market Research Analyst

         Worked directly with Hibernia's Senior Management (including CEO) to create Hibernia's sales and service measurement programs

         Organized and moderated several consumer product and sales focus groups, including: Home Equity points rewards, Top Performers, and PLUS package cross-sell opportunities

         Coordinated Hibernia's Employee Opinion/Upward Feedback surveys  


            Mar 1999-May 2001       Ochsner Health Plan                  Metairie, LA

            Proposal Support

         Co-Managed Ochsner Health Plan's effort to create an open-access HMO product

         Responsible for completion of all large employer Requests for Proposal for Ochsner Health Plan

         Successful in meeting 100% of project deadlines


            Feb 1998-Mar 1999        Ochsner Health Plan                  Metairie, LA

            Customer Service

         Answered questions about coverage and exclusions for health plan members via telephone

         Researched and corrected claims and payments incorrectly entered or filed

         Earned a score in the 90%+ range on all performance evaluations


Dec 1996-Dec 1997        Ben Meadows Company  Atlanta, GA

Market Development

         Assisted the Ben Meadows Director of Marketing in creating and implementing the first telemarketing and mail solicitation program for Ben Meadows

         Researched and tested new products for Ben Meadows catalog

         Organized and manned the Ben Meadows booth for four trade shows


Education:       Bachelor of Arts in Political Science May 1996
                        Lynchburg College, Lynchburg, VA


Skills:               Proficient in Microsoft applications including Word, Excel, PowerPoint and Access

                        Certified in GeoAccess, RFP Machine and StatPak analysis software 

Interests:          Guitars, fishing, cooking, running and hiking

Brief Memo: 

Below is the job description from Hibernias website for the job I am applying for. 

Consumer Lending Product Manager

Tracking Code


Job Description

Responsible for all aspects of the profitable management of the consumer loan product set. This includes research, design, development, enhancement and delivery. Direct consumer lending consists primarily of Home Equity products, unsecured lending products and payment protection/debt cancellation products. Conducts all activities necessary for the creation and maintenance of a sound and profitable growth-oriented program.

Required Skills

College degree or equivalent work experience. Thorough knowledge of all aspects of consumer product management. Thorough knowledge of direct consumer lending. Very strong leadership and interpersonal skills. Very strong communications and sales skills. Strong regulatory compliance background. Excellent analytic skills.

Job Location

Baton Rouge 

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