Marketing Yourself During the Interview
Does this sound familiar: "I know that I would be the
best candidate for the job. So, why haven’t they called?" Sometimes it
may seem as if you are not even given the chance to prove what a
wonderful employee you would be.
Rule # 1 of Job Searching: Employers are not going to be banging
at your door begging you to come in for an interview.
This may be humbling and hard to digest at first. But there are hungry
animals out there who go the extra mile just to get that interview and
YOUR potential dream job. It will be hard for you to compete if you are
not as prepared as your job seeking peers.
What does it take to be prepared?
Two components: Networking and Outstanding Personal Marketing
What is Networking?
Networking is using all of the people that you have known, currently
know, currently don’t know, and friends and relatives of people you know
and don’t know. In short, networking involves letting everybody know
that you are looking for a new job and ASKING FOR THEIR HELP!
What are Personal Marketing Tools?
Personal Marketing Tools are all documents that help sell you to a
prospective employer. They include a targeted resume, personalized cover
letter, professional reference list, and salary history. Personal
Marketing also involves presentation, such as using executive-class
paper, 9x12 envelopes so your resume is not folded, and resume
presentation folders. With a high level and coordinated package, you are
setting yourself apart from the crowd. You are sending a message to the
employer about your seriousness and attention to detail.
The Dynamic Duo:
Networking and Personal Marketing Tools
When systematically and consistently orchestrated, you will find
yourself being called in for interviews.
The First Step
Swallow your pride. Make a list of work and personal acquaintances.
Think about people who may be in your field of interest or who may have
a wife, husband, friend, or uncle in your field of interest. Pick up the
phone and call! Let them know that you are job hunting and would
appreciate any leads. Not all calls will result in a job interview. But
one just may!
If you mailed your resume in response to an advertisement and were not
called, call them! Tell them that you are calling to ensure that your
resume has been received, and have them pull your resume to the top of
the stack. If you faxed your resume, follow up by sending a hard copy in
the mail and then calling them.
The Second Step
Have your Personal Marketing Tools ready to go. Send each person who you
spoke with a Thank You letter along with a couple of copies of your
targeted resume. Always be prepared! You never know when a prospective
employer may ask you to provide a reference list or a salary history, so
don’t be caught off-guard. Most importantly, don’t give up. Your
persistence will pay off!