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Sample Management Cover Letter

Owen Shivas & Friends
Mr. John Owens, President
3115 Madison Avenue
Suite 1206
New York, NY 10017

Dear Mr. Owens:

I am replying to your April 25 advertisement in Exec-U-Net for a General Manager's position in the United Kingdom.

As a sales and marketing executive for the past 20 years with ARA, I have elected to make a career change after returning to England from a senior level assignment in the U.S. I am seeking a general manager's position in the United States or Europe. My past assignments in Europe and my in-depth knowledge of U.K. markets may be of interest.

As Director of Foodservice and New Business Development in Europe, I was responsible for strategic planning, acquisitions, operations, new business development and negotiating marketing/distribution alliances. Among my key accomplishments, I :

* Researched, developed and implemented a strategy to expand ARA's business portfolio (foodservice) while strengthening the core business.
* Acquired, managed, and revitalized a foodservice disposables manufacture to serve as the cornerstone of the new business venture.
* Supported the new business expansion through new product development and strategic marketing alliances.
* Developed and implemented a Euro-branding strategy resulting in a Pan-European identity for the company.

I believe my experience and qualifications would provide you with a different viewpoint in managing change. My resume is enclosed for your reference. Should you have an interest, I can be contacted at the above telephone numbers. Thank you for your consideration.


Gordon B. Walters



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