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    University of North Alabama

    The MBA
    In an increasingly competitive global marketplace, being satisfied with the status quo is a formula for failure. Wise business leaders realize that they must stay current with the very latest theories and practices if their businesses are to thrive and prosper. Our program provides the academic tools necessary for Executives to direct their organizations with sound business judgment anchored in acquired knowledge.

    Management concentration
    The goal of the MBA Management concentration program is to provide students with the skills necessary to function effectively in upper management positions. The focus of this program is decision-making. Critical to the success of any enterprise is the ability to make sound business decisions grounded in "what works" knowledge. In a pressure-packed environment where there is often small margin for error and little time to spare, our program provides you with the knowledge and skills necessary to make well informed decisions quickly.

    Marketing concentration
    The age-old axiom that informs that a better-built mousetrap will cause people to beat a path to your door, no longer holds true. Having a better product assures nothing. Local, national, and international competition is fierce - smart and savvy. To succeed in such an environment requires that you constantly strive for new and better ways to effectively get your message into the marketplace. Our MBA/Marketing program will open up to you a world of cutting edge marketing strategies and formulas for success.

    Computer Information Systems concentration
    The MBA CIS program focuses on the development of database systems that improves the work performance of office personnel. This program also enhances decision making skills at all levels of organization by providing quick and accurate information. The courses that comprise the Computer Information Systems concentration will enable you to learn and put into practice such useful systems.

    New Venture Management concentration
    As Calvin Coolidge remarked to the American Society of Newspaper Editors in 1925, "The chief business of American business people is business..." What was true then still holds true today. Businesses large and small are what have led this Country to preeminence. Our MBA program with a concentration in New Venture Management will hone the skills you need to be a business leader in today's ever-changing global business environment.

    International Business concentration

     


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