Online Bachelor’s Degree in Advertising Management

This degree provides graduates the skills and expertise necessary to understand the sequence involved in an efficient advertising management process, review the steps of effective advertising campaign management programs, and analyze the functions performed by the advertising creative professional in preparing an advertising campaign. Coursework revolves around analysis of target markets, examination of how advertising affects consumer behavior, utilization of research in decision making, and evaluation of how copy, communication, media, and brand management are used to add value.

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