The Pool of GRE Argument Topics
This page contains the Argument topics for the analytical writing
section of the GRE General Test. When you take the test, you will be
presented with one Argument topic from this pool.
The wording of some topics in the test might vary slightly from what is
presented here. Therefore, read your test topic carefully and respond to
the wording as it appears in the actual test.
Discuss how well reasoned you find this argument.
The following appeared in an editorial in the local newspaper of
"Workers should be allowed to reduce their workload from 40 to 25 or
even 20 hours per week because it is clear that people who work
part-time instead of full-time have better health and improved morale.
One store in Workville, which began allowing its employees to work
part-time last year, reports that fewer days of sick leave were taken
last year than in previous years. In contrast, the factory in Workville,
which does not allow any of its employees to work part-time, had a
slight increase in the number of days of sick leave taken last year. In
addition, a recent survey reports that most of the store employees
stated that they are satisfied with their jobs, while many of the
factory employees stated that they are dissatisfied with their jobs."
The following is a memo from the principal of Academia High School.
"Academia High School should abolish its after-school performing-arts
programs and replace them with computer-technology programs. When nearby
Techno High School did so last year, total enrollment in all of its
after-school activities remained about the same. Moreover, on entering
college, many Techno students chose a major directly related to their
after-school activities. On the other hand, last year only 10 percent of
Academia's graduating seniors chose performing arts as their major field
of study in their first year of college, clearly indicating that most
students do not have a strong interest in the performing arts."
The following was taken from a guide for aspiring writers.
"New writers usually cannot convince large, prestigious publishers that
their work is marketable, so they must first publish with smaller, less
well-known presses to establish a sales record. But the editors of
Mystery Writers Magazine have good news for aspiring writers: the number
of mystery novels published in the last two years has grown
significantly, and more people read mysteries than any other type of
novel. In addition, almost half of the mystery novels published last
year were written by first-time novel writers. Since there is apparently
an expanding market for mystery novels, all publishers will want to
increase the number of mystery novels they publish. Therefore, new
writers should write mystery novels to increase their chances for
first-time publication with a larger, prestigious company."
The following is a memorandum from the business manager of WLSS
"Over the past year, our late-night news program has devoted
increasingly more time to covering national news and less time to
covering weather and local news. During the same time period, most of
the complaints we received from viewers were concerned with the
station's coverage of weather and local news. In addition, several local
businesses that used to run advertisements during our late-night news
program have just cancelled their advertising contracts with us.
Therefore, in order to attract more viewers to our news programs and to
avoid losing any further advertising revenues, we should expand the
coverage of weather and local news on all our news programs."
The following is part of a letter from the Brookfree School Board.
"As part of our new educational reform program, we identified ten
schools most in need of immediate improvement. An advisory committee is
now recommending that we hire consultants to study further the schools'
problems and to propose a plan of action. Only two years ago, however,
another group of consultants determined that several schools in our
district had problems because their principals were inexperienced. Thus,
if we want to see immediate improvement in our schools and save the
district the money it would spend on hiring more consultants, we should
replace all the principals in the ten worst schools with ten of our most
experienced principals in the district."
The following appeared in an editorial in the Mason City newspaper.
"At present, Mason City residents seldom use the nearby Mason River for
any kind of recreational activity, even though surveys of the region's
residents consistently rank water sports (swimming, fishing, and
boating) as a favorite form of recreation. Since there have been
complaints about the quality of the water in the river, residents must
be avoiding the river because they think that it is not clean enough.
But that situation is about to change: the agency responsible for rivers
in our region has announced plans to clean up Mason River. Therefore,
recreational use of the river is likely to increase, so the Mason City
council will need to increase its budget for improvements to the
publicly owned lands along the Mason River."
The following report appeared in a memo from the vice president of the
Southside Transportation Authority.
"We should abandon our current five-year plan to purchase additional
buses to serve the campus of Southside University, because students
there are unlikely to use them. Consider the results of the recent
campaign sponsored by the Environmental Club at Southside University: in
a program on the campus radio station, the club asked students to call
in and pledge that they would commute to school by bus instead of by
automobile at least one day per week. Only ten percent of the students
called in and pledged. In view of the campaign's lack of success, we can
assume that the bus service we currently offer will continue to be
sufficient to serve the university."
The following appeared in the editorial section of an educational
"One study at Lee University found that first-semester grades of teenage
students who had always attended public, tax-supported schools were
slightly lower than the grades of students who had received some home
schooling instruction by parents at home, although the grade differences
disappeared in the second semester. These results suggest that home
schooling is the best way to educate teenage children. Therefore,
instead of spending more money on public education, the government
should provide financial incentives so that home schooling is an option
for more parents. After all, children schooled at home receive more
attention, since they are taught by the best possible teacher: a parent
who has a high stake in educating them well."
The following appeared in a report of the Committee on Faculty
Promotions and Salaries at Elm City University.
"During her 17 years as a professor of botany, Professor Thomas has
proved herself to be well worth her annual salary of $50,000. Her
classes are among the largest at the university, demonstrating her
popularity among students. Moreover, the money she has brought to the
university in research grants has exceeded her salary in each of the
last two years. Therefore, in consideration of Professor Thomas'
demonstrated teaching and research abilities, we recommend that she
receive a $10,000 raise and a promotion to Department Chairperson;
without such a raise and promotion, we fear that Professor Thomas will
leave Elm City University for another college."
The following appeared in a newsletter distributed at a recent political
"Over the past year, the Consolidated Copper Company (CCC) has purchased
over one million square miles of land in the tropical nation of West
Fredonia. Mining copper on this land will inevitably result in pollution
and environmental disaster, since West Fredonia is home to several
endangered animal species. But such disaster can be prevented if
consumers simply refuse to purchase products that are made with CCC's
copper until the company abandons its mining plans."
The article entitled "Eating Iron" in last month's issue of Eating for
Health reported that a recent study found a correlation between high
levels of iron in the diet and an increased risk of heart disease.
Further, it is well established that there is a link between large
amounts of red meat in the diet and heart disease, and red meat is high
in iron. On the basis of the study and the well-established link between
red meat and heart disease, we can conclude that the correlation between
high iron levels and heart disease, then, is most probably a function of
the correlation between red meat and heart disease.
The following appeared as a letter to the editor of a national
"Your recent article on corporate downsizing* in the United States is
misleading. The article gives the mistaken impression that many
competent workers who lost jobs as a result of downsizing face serious
economic hardship, often for years, before finding other suitable
employment. But this impression is contradicted by a recent report on
the United States economy, which found that since 1992 far more jobs
have been created than have been eliminated. The report also
demonstrates that many of those who lost their jobs have found new
employment. Two-thirds of the newly created jobs have been in industries
that tend to pay above-average wages, and the vast majority of these
jobs are full-time."
*Downsizing is the process in which corporations deliberately reduce the
number of their employees.
According to a poll of 200 charitable organizations, donations of money
to nonprofit groups increased by nearly 25 percent last year, though not
all charities gained equally. Religious groups gained the most (30
percent), followed by environmental groups (23 percent), whereas
educational institutions experienced only a very small increase in
donations (3 percent). This poll indicates that more people are willing
and able to give money to charities but that funding for education is
not a priority for most people. These differences in donation rates must
result from the perception that educational institutions are less in
need of donations than are other kinds of institutions.
A new study collected data that shows that people who snore are more
likely to gain weight than are people who do not snore. It is well known
that many people who snore also stop breathing frequently during the
night for a few seconds, a condition called sleep apnea. The
interruption of breathing wakes the person — often so briefly that the
waking goes unnoticed — and can leave the person too tired during the
day to exercise. Anyone who snores, therefore, should try to eat less
than the average person and to exercise more.
The following appeared in the editorial section of a local newspaper.
"The librarians in our town's school system have reported that the
number of trips that our students make to their school library on a
voluntary basis has decreased significantly in recent years. For
example, the average seventh-grade student visited the school library
five times last year, but four of those visits were part of required
classroom activities. This shows that our students are reading less than
in the past. To address this problem, our town needs to improve the
atmosphere of the libraries so that they will be comfortable places in
which to work. If students view the libraries as uncomfortable, then
they are unlikely to want to spend much time there."
The following appeared in an editorial in a business magazine.
"Although the sales of Whirlwind video games have declined over the past
two years, a recent survey of video-game players suggests that this
sales trend is about to be reversed. The survey asked video-game players
what features they thought were most important in a video game.
According to the survey, players prefer games that provide lifelike
graphics, which require the most up-to-date computers. Whirlwind has
just introduced several such games with an extensive advertising
campaign directed at people 10 to 25 years old, the age-group most
likely to play video games. It follows, then, that the sales of
Whirlwind video games are likely to increase dramatically in the next
The following appeared in the editorial section of Monroetown's local
"Mayor Brown was recently re-elected by a clear majority of 52 percent
of Monroetown's voters. Her re-election, however, does not show that
most people in our town favored Mayor Brown's proposal for tax reduction
over that of her opponent, Mr. Greene, who proposed raising taxes to
improve education. It has been shown that voters nationwide tend to
re-elect people already in office, regardless of candidates' proposals.
In fact, a local survey after the election showed most people in
Monroetown disagreed with Mayor Brown's proposal. Clearly most people in
Monroetown favor improving education and therefore approve of Mr.
Greene's proposal despite the fact that they did not vote for him."
The following is a memorandum from the director of personnel to the
president of Get-Away Airlines.
"Since our mechanics are responsible for inspecting and maintaining our
aircraft, Get-Away Airlines should pay to send them to the Quality-Care
Seminar, a two-week seminar on proper maintenance procedures. I
recommend this seminar because it is likely to be a wise investment,
given that the automobile racing industry recently reported that the
performance of its maintenance crews improved markedly after their crews
had attended the seminar. These maintenance crews perform many of the
same functions as do our mechanics, including refueling and repairing
engines. The money we spend on sending our staff to the seminar will
inevitably lead to improved maintenance and thus to greater customer
satisfaction along with greater profits for our airline."
The following is a letter to the editor of an environmental magazine.
"The decline in the numbers of amphibians worldwide clearly indicates
the global pollution of water and air. Two studies of amphibians in
YosemiteNational Park in California confirm my conclusion. In 1915 there
were seven species of amphibians in the park, and there were abundant
numbers of each species. However, in 1992 there were only four species
of amphibians observed in the park, and the numbers of each species were
drastically reduced. The decline in Yosemite has been blamed on the
introduction of trout into the park's waters, which began in 1920 (trout
are known to eat amphibian eggs). But the introduction of trout cannot
be the real reason for the Yosemite decline because it does not explain
the worldwide decline."
The following is a letter to the editor of the Atticus City newspaper.
"Former Mayor Durant owes an apology to the city of Atticus. Both the
damage to the River Bridge, which connects Atticus to Hartley, and the
traffic problems we have long experienced on the bridge were actually
caused 20 years ago by Durant. After all, he is the one who approved the
construction of the bridge. If he had approved a wider and
better-designed bridge, on which approximately the same amount of public
money would have been spent, none of the damage or problems would have
occurred. Instead, the River Bridge has deteriorated far more rapidly
over the past 20 years than has the much longer DerbyBridge up the
river. Even though the winters have been severe in the past several
years, this is no excuse for the negligence and wastefulness of Durant."
The following is a letter to the head of the tourism bureau on the
island of Tria.
"Erosion of beach sand along the shores of Tria Island is a serious
threat to our island and our tourist industry. In order to stop the
erosion, we should charge people for using the beaches. Although this
solution may annoy a few tourists in the short term, it will reduce the
number of people using the beaches and will raise money for replenishing
the sand. Replenishing the sand, as was done to protect buildings on the
nearby island of Batia, will help protect buildings along our shores,
thereby reducing these buildings' risk of additional damage from severe
storms. And since the areas along the shore will be more attractive as a
result, the beaches will be preserved and the area's tourist industry
will improve over the long term."
The following is from an editorial in the Midvale Observer, a local
"Ever since the 1950's when television sets began to appear in the
average home, the rate of crimes committed by teenagers in the country
of Alta has steadily increased. This increase in teenage crime parallels
the increase in violence shown on television. According to several
national studies, even very young children who watch a great number of
television shows featuring violent scenes display more violent behavior
within their home environment than do children who do not watch violent
shows. Furthermore, in a survey conducted by the Observer, over 90
percent of the respondents were parents who indicated that prime-time
television — programs that are shown between 7 p.m. and 9 p.m. — should
show less violence. Therefore, in order to lower the rate of teenage
crime in Alta, television viewers should demand that television
programmers reduce the amount of violence shown during prime time."
The following appeared in the editorial section of a health and fitness
"In a study of the effects of exercise on longevity, medical researchers
tracked 500 middle-aged men over a 20-year period. The subjects
represented a variety of occupations in several different parts of the
country and responded to an annual survey in which they were asked: How
often and how strenuously do you exercise? Of those who responded, the
men who reported that they engaged in vigorous outdoor exercise nearly
every day lived longer than the men who reported that they exercised
mildly only once or twice a week. Given the clear link that this study
establishes between longevity and exercise, doctors should not recommend
moderate exercise to their patients but should instead encourage
vigorous outdoor exercise on a daily basis."
The following appeared in a letter to the editor of a local newspaper.
"Too much emphasis is placed on the development of reading skills in
elementary school. Many students who are discouraged by the lonely
activity of reading turn away from schoolwork merely because they are
poor readers. But books recorded on audiocassette tape provide an
important alternative for students at this crucial stage in their
education, one the school board should not reject merely because of the
expense involved. After all, many studies attest to the value of
allowing students to hear books read aloud; there is even evidence that
students whose parents read to them are even more likely to become able
readers. Thus, hearing books on tape can only make students more eager
to read and to learn. Therefore, the school board should encourage
schools to buy books on tape and to use them in elementary education."
The following is taken from an advertisement placed in a weekly business
magazine by the DickensAcademy.
"We distributed a survey to senior management at International
Mega-Publishing, Inc. The result of the survey clearly indicates that
many employees were well prepared in business knowledge and computer
skills, but lacked interpersonal skills to interact gracefully with
customers. International Mega-Publishing decided to improve customer
satisfaction by sending their newly hired employees to our one-day
seminars. Since taking advantage of our program, International
Mega-Publishing has seen a sharp increase in sales, an indication that
the number of their disgruntled customers has declined significantly.
Your company should hire Dickens and let us turn every employee into an
ambassador for your company."
The following is a letter to the editor of a local newspaper.
"As a local merchant, I wish to support the development of a ski resort
in the state park north of our township. Along with many other merchants
who favor the proposal by Ski the Slopes, Incorporated, I would, of
course, experience a growth in my business. But I also know how much
more prosperous, not to mention lively and interesting, our community
would be if tourism increased. Since the main opposition comes from a
few environmentalists* who do not even live in this community, I see no
reason to give in to their views. The First National Bank has finally
researched the project and agreed to fund it. As a result, I see no
reason to delay development of the resort."
Environmentalists are people who advocate the preservation of the
The Trash-Site Safety Council has recently conducted a statewide study
of possible harmful effects of garbage sites on the health of people
living near the sites. A total of five sites and 300 people were
examined. The study revealed, on average, only a small statistical
correlation between the proximity of homes to garbage sites and the
incidence of unexplained rashes among people living in these homes.
Furthermore, although it is true that people living near the largest
trash sites had a slightly higher incidence of the rashes, there was
otherwise no correlation between the size of the garbage sites and
people's health. Therefore, the council is pleased to announce that the
current system of garbage sites does not pose a significant health
hazard. We see no need to restrict the size of such sites in our state
or to place any restrictions on the number of homes built near the
The nation of Claria covers a vast physical area. But despite wide
geographic differences, many citizens are experiencing rising costs of
electricity. A recent study of household electric costs in Claria found
that families who cooled their houses with fans alone spent more on
electricity than did families using air conditioners alone for cooling.
However, those households that reported using both fans and air
conditioners spent less on electricity than those households that used
either fans or air conditioners alone. Thus, the citizens of Claria
should follow the study's recommendation and use both air conditioners
and fans in order to save money on electricity.
As people grow older, an enzyme known as PEP increasingly breaks down
the neuropeptide chemicals involved in learning and memory. But now,
researchers have found compounds that prevent PEP from breaking
neuropeptides apart. In tests, these compounds almost completely
restored lost memory in rats. The use of these compounds should be
extended to students who have poor memory and difficulty in
concentrating — and therefore serious problems in school performance.
Science finally has a solution for problems neither parents nor teachers
In a study of reading habits of Leeville citizens conducted by the
University of Leeville, most respondents said they preferred literary
classics as reading material. However, a follow-up study conducted by
the same researchers found that the type of book most frequently checked
out of each of the public libraries in Leeville was the mystery novel.
Therefore, it can be concluded that the respondents in the first study
had misrepresented their reading habits.
A recent study shows that people living on the continent of North
America suffer 9 times more chronic fatigue and 31 times more chronic
depression than do people living on the continent of Asia.
Interestingly, Asians, on average, eat 20 grams of soy per day, whereas
North Americans eat virtually none. It turns out that soy contains
phytochemicals called isoflavones, which have been found to possess
disease-preventing properties. Thus, North Americans should consider
eating soy on a regular basis as a way of preventing fatigue and
The following is taken from the editorial section of the local newspaper
"In order to save a considerable amount of money, Rockingham's
century-old town hall should be torn down and replaced by the larger and
more energy-efficient building that some citizens have proposed. The old
town hall is too small to comfortably accommodate the number of people
who are employed by the town. In addition, it is very costly to heat the
old hall in winter and cool it in summer. The new, larger building would
be more energy efficient, costing less per square foot to heat and cool
than the old hall. Furthermore, it would be possible to rent out some of
the space in the new building, thereby generating income for the town of
Claitown University needs both affordable housing for its students and a
way to fund the building of such housing. The best solution to this
problem is to commission a famous architect known for experimental and
futuristic buildings. It is common knowledge that tourists are willing
to pay money to tour some of the architect's buildings, so it can be
expected that tourists will want to visit this new building. The income
from the fees charged to tourists will soon cover the building costs.
Furthermore, such a building will attract new students as well as
donations from alumni. And even though such a building will be much
larger than our current need for student housing, part of the building
can be used as office space.
The following appeared in a business magazine.
"As a result of numerous consumer complaints of dizziness and nausea,
Promofoods requested that eight million cans of tuna be returned for
testing last year. Promofoods concluded that the cans did not, after
all, contain chemicals that posed a health risk. This conclusion is
based on the fact that the chemists from Promofoods tested samples of
the recalled cans and found that, of the eight chemicals most commonly
blamed for causing symptoms of dizziness and nausea, five were not found
in any of the tested cans. The chemists did find that the three
remaining suspected chemicals are naturally found in all other kinds of
The following appeared in a local newspaper.
"People should not be misled by the advertising competition between
Coldex and Cold-Away, both popular over-the-counter cold medications
that anyone can purchase without a doctor's prescription. Each brand is
accusing the other of causing some well-known, unwanted side effect:
Coldex is known to contribute to existing high blood pressure and
Cold-Away is known to cause drowsiness. But the choice should be clear
for most health-conscious people: Cold-Away has been on the market for
much longer and is used by more hospitals than is Coldex. Clearly,
Cold-Away is more effective."
A folk remedy* for insomnia, the scent in lavender flowers, has now been
proved effective. In a recent study, 30 volunteers with chronic insomnia
slept each night for three weeks on lavender-scented pillows in a
controlled room where their sleep was monitored. During the first week,
volunteers continued to take their usual sleeping medication. They slept
soundly but wakened feeling tired. During the second week, the
volunteers discontinued their medication. As a result, they slept less
soundly than the previous week and felt even more tired. During the
third week, the volunteers slept longer and more soundly than in the
previous two weeks. This shows that over a short period of time lavender
*A folk remedy is usually a plant-based form of treatment common to
traditional forms of medicine, ones that developed before the advent of
modern medical services and technology.
Typically, as people age, their bone mass decreases, making them more
vulnerable to bone fractures. A recent study concludes that the most
effective way to reduce the risk of fractures in later life is to take
twice the recommended dose of vitamin D and calcium daily. The
three-year study followed a group of French women in their eighties who
were nursing-home residents. The women were given daily supplements of
twice the recommended dose of vitamin D and calcium. In addition, the
women participated in a light weightlifting program. After three years,
these women showed a much lower rate of hip fractures than is average
for their age.
The following appeared in a letter from a department chairperson to the
president of Pierce University.
"Some studies conducted by Bronston College, which is also located in a
small town, reveal that both male and female professors are happier
living in small towns when their spouses are also employed in the same
geographic area. Therefore, in the interest of attracting the most
gifted teachers and researchers to our faculty and improving the morale
of our entire staff, we at Pierce University should offer employment to
the spouse of each new faculty member we hire. Although we cannot expect
all offers to be accepted or to be viewed as an ideal job offer, the
money invested in this effort will clearly be well spent because, if
their spouses have a chance of employment, new professors will be more
likely to accept our offers."
For the past five years, consumers in California have been willing to
pay twice as much for oysters from the northeastern Atlantic Coast as
for Gulf Coast oysters. This trend began shortly after harmful bacteria
were found in a few raw Gulf Coast oysters. But scientists have now
devised a process for killing the bacteria. Once consumers are made
aware of the increased safety of Gulf Coast oysters, they are likely to
be willing to pay as much for Gulf Coast as for northeastern Atlantic
Coast oysters, and greater profits for Gulf Coast oyster producers will
The following appeared in a memo from the marketing director of Bargain
"One year ago we introduced our first product, 'Bargain Brand' breakfast
cereal. Our very low prices quickly drew many customers away from the
top-selling cereal companies. Although the companies producing the top
brands have since tried to compete with us by lowering their prices, and
although several plan to introduce their own budget brands, not once
have we needed to raise our prices to continue making a profit. Given
our success selling cereal, Bargain Brand should now expand its business
and begin marketing other low-priced food products as quickly as
The Mozart School of Music should obviously be the first choice of any
music student aware of its reputation. First of all, the Mozart School
stresses intensive practice and training, so that students typically
begin their training at a very young age. Second, the school has ample
facilities and up-to-date professional equipment, and its faculty
includes some of the most distinguished music teachers in the world.
Finally, many Mozart graduates have gone on to be the best known and
most highly paid musicians in the nation.
The following is a memorandum issued by the publisher of a newsmagazine,
Newsbeat, in the country of Dinn.
"Our poorest-selling magazine issues over the past three years were
those that featured international news stories on their front covers.
Over the same period, competing news-magazines have significantly
decreased the number of cover stories that they devote to international
news. Moreover, the cost of maintaining our foreign bureaus to report on
international news is increasing. Therefore, we should decrease our
emphasis on international news and refrain from displaying such stories
on our magazine covers."
The following recommendation was made by the president and
administrative staff of Grove College, a private institution, to the
college's governing committee.
"We recommend that Grove College preserve its century-old tradition of
all-female education rather than admit men into its programs. It is true
that a majority of faculty members voted in favor of coeducation,
arguing that it would encourage more students to apply to Grove. But
eighty percent of the students responding to a survey conducted by the
student government wanted the school to remain all female, and over half
of the alumni who answered a separate survey also opposed coeducation.
Keeping the college all-female, therefore, will improve morale among
students and convince alumni to keep supporting the college
The following appeared in a letter to the school board in the town of
"All students should be required to take the driver's education course
at Centerville High School. In the past two years several accidents in
and around Centerville have involved teenage drivers. Since a number of
parents in Centerville have complained that they are too busy to teach
their teenagers to drive, some other instruction is necessary to ensure
that these teenagers are safe drivers. Although there are two driving
schools in Centerville, parents on a tight budget cannot afford to pay
for driving instruction. Therefore an effective and mandatory program
sponsored by the high school is the only solution to this serious
The following is a memorandum from the sales director to the president
of the Healthy-and-Good food company.
"A recent study indicates that Venadial, a new margarine currently
produced only in the country of Alta, actually reduces cholesterol
levels. Derived from the resin of pine trees, Venadial works by
activating a metabolic response that is not yet well understood.
However, cholesterol levels fell ten to fifteen percent among
participants in the study who consumed Venadial daily, and the risk of
heart attack by one-third. In addition, the new margarine is so popular
that stores in Alta are unable to keep it on their shelves. Therefore,
if our company obtains the exclusive right to sell Venadial
internationally, our profits are sure to increase substantially within a
very short time."
The following is a letter that recently appeared in the Oak City
Gazette, a local newspaper.
"Membership in Oak City's Civic Club — a club whose primary objective is
to discuss local issues — should continue to be restricted to people who
live in Oak City. People who work in Oak City but who live elsewhere
cannot truly understand the business and politics of the city. It is
important to restrict membership to city residents because only
residents pay city taxes and therefore only residents understand how the
money could best be used to improve the city. At any rate, restricting
membership in this way is unlikely to disappoint many of the
nonresidents employed in Oak City, since neighboring Elm City's Civic
Club has always had an open membership policy, and only twenty-five
nonresidents have joined Elm City's Club in the last ten years."
The following appeared in the annual report from the president of the
National Brush Company.
"In order to save money, we at the National Brush Company have decided
to pay our employees for each brush they produce instead of for the time
they spend producing brushes. We believe that this policy will lead to
the production of more and better brushes, will allow us to reduce our
staff size, and will enable the company factories to operate for fewer
hours — resulting in savings on electricity and security costs. These
changes will ensure that the best workers keep their jobs and that the
company will earn a profit in the coming year."
The following is a memorandum written by the director of personnel to
the president of the Cedar Corporation.
"It would be a mistake to rehire the Good-Taste Company to supply the
food in our employee cafeteria next year. It is the second most
expensive caterer in the city. In addition, its prices have risen in
each of the last three years, and it refuses to provide meals for people
on special diets. Just last month three employees complained to me that
they no longer eat in the cafeteria because they find the experience
'unbearable.' Our company should instead hire Discount Foods. Discount
is a family-owned local company and it offers a varied menu of fish and
poultry. I recently tasted a sample lunch at one of the many companies
that Discount serves and it was delicious — an indication that hiring
Discount will lead to improved employee satisfaction."
The following is a recommendation from the personnel director to the
president of Acme Publishing Company.
"Many other companies have recently stated that having their employees
take the Easy Read Speed-Reading Course has greatly improved
productivity. One graduate of the course was able to read a
five-hundred-page report in only two hours; another graduate rose from
an assistant manager to vice president of the company in under a year.
Obviously, the faster you can read, the more information you can absorb
in a single workday. Moreover, Easy Read costs only $500 per employee —
a small price to pay when you consider the benefits to Acme. Included in
this fee is a three-week seminar in Spruce City and a lifelong
subscription to the Easy Read newsletter. Clearly, Acme would benefit
greatly by requiring all of our employees to take the Easy Read course."
From a letter to the editor of a city newspaper.
"One recent research study has indicated that many adolescents need more
sleep than they are getting, and another study has shown that many high
school students in our city are actually dissatisfied with their own
academic performance. As a way of combating these problems, the high
schools in our city should begin classes at 8:30 A.M. instead of 7:30
A.M., and end the school day an hour later. This arrangement will give
students an extra hour of sleep in the morning, thereby making them more
alert and more productive. Consequently, the students will perform
better on tests and other assignments, and their academic skills will
Butter has now been replaced by margarine in Happy Pancake House
restaurants throughout the southwestern United States. Only about 2
percent of customers have complained, indicating that 98 people out of
100 are happy with the change. Furthermore, many servers have reported
that a number of customers who still ask for butter do not complain when
they are given margarine instead. Clearly, either these customers cannot
distinguish margarine from butter, or they use the term 'butter' to
refer to either butter or margarine. Thus, to avoid the expense of
purchasing butter, the Happy Pancake House should extend this
cost-saving change to its restaurants in the southeast and northeast as
Many employees of major United States corporations are fearful that they
will lose their jobs in the near future, but this fear is largely
unfounded. According to a recent study, a majority of companies expected
to make new hires in the coming year, while fewer companies expected to
lay off employees. In addition, although it is very disturbing to be
laid off, the proliferation of programs and of workshops designed to
improve job-finding skills has made being laid off far less painful than
it once was.
In the Bayhead Public Library, books that are rarely borrowed continue
to take up shelf space year after year, while people who want to read a
recent novel frequently find that the library's only copy is checked
out. Clearly, the library's plan to replace books that are borrowed no
more than once a year with sufficient copies of more recent books will
solve this problem. The protest we have heard since this plan was made
public has come from a small, and thus unrepresentative, group of some
thirty people and so should therefore be ignored.
The following appeared in a letter from the owner of the Sunnyside
Towers apartment building to its manager.
"One month ago, all the showerheads on the first five floors of
SunnysideT owers were modified to restrict the water flow to
approximately 1/3 of its original force. Although actual readings of
water usage before and after the adjustment are not yet available, the
change will obviously result in a considerable savings for Sunnyside
Corporation, since the corporation must pay for water each month. Except
for a few complaints about low water pressure, no problems with showers
have been reported since the adjustment. Clearly, restricting water flow
throughout all the 20 floors of Sunnyside Towers will increase our
The following is a recommendation from the director of personnel to the
president of Professional Printing Company.
"In a recent telephone survey of automobile factory workers, older
employees were less likely to report that having a supervisor present
increases their productivity. Among workers aged 18 to 29, 27 percent
said that they are more productive in the presence of their immediate
supervisor, compared to 12 percent for those aged 30 or over, and only 8
percent for those aged 50 or over. Clearly, if our printing company
hires mainly older employees, we will increase productivity and save
money because of the reduced need for supervisors. "
The following appeared as part of an article in a health magazine.
"A new discovery warrants a drastic change in the diets of people living
in the United States. Two scientists have recently suggested that omega
-3 fatty acids (found in some fish and fish oils) play a key role in
mental health. Our ancestors, who ate less saturated fat and more
polyunsaturated fat, including omega -3 fatty acids, were much less
likely to suffer from depression than we are today. Moreover, modern
societies — such as those in Japan and Taiwan — that consume large
quantities of fish report depression rates lower than that in the United
States. Given this link between omega -3 fatty acids and depression, it
is important for all people in the United States to increase their
consumption of fish in order to prevent depression."
A new report suggests that men and women experience pain very
differently from one another, and that doctors should consider these
differences when prescribing pain medications. When researchers
administered the same dosage of kappa opioids — a painkiller — to 28 men
and 20 women who were having their wisdom teeth extracted, the women
reported feeling much less pain than the men, and the easing of pain
lasted considerably longer in women. This research suggests that kappa
opioids should be prescribed for women whenever pain medication is
required, whereas men should be given other kinds of pain medication. In
addition, researchers should reevaluate the effects of all medications
on men versus women.
The following is a recommendation from the dean at Foley College, a
small liberal arts college, to the president of the college.
"Since college-bound students are increasingly concerned about job
prospects after graduation, Foley College should attempt to increase
enrollment by promising to find its students jobs after they graduate.
Many administrators feel that this strategy is a way for Foley to
compete against larger and more prestigious schools and to encourage
students to begin preparing for careers as soon as they enter college.
Furthermore, a student who must choose a career path within his or her
first year of college and who is guaranteed a job after graduation is
more likely to successfully complete the coursework that will prepare
him or her for the future."
The following is a letter to the editor of the Glenville Gazette, a
"Over the past few years, the number of people who have purchased
advance tickets for the Glenville Summer Concert series has declined,
indicating lack of community support. Although the weather has been
unpredictable in the past few years, this cannot be the reason for the
decline in advance ticket purchases, because many people attended the
concerts even in bad weather. Clearly, then, the reason for the decline
is the choice of music, so the organizers of the concert should feature
more modern music in the future and should be sure to include music
composed by Richerts, whose recordings Glenville residents purchase more
often than any other contemporary recordings. This strategy will
undoubtedly increase advance ticket purchases and will increase
attendance at the concerts."
The following is a letter from a professor at Xanadu College to the
"The development of an extensive computer-based long-distance learning
program will enhance the reputation of Xanadu College. This program
would allow more students to enroll in our courses, thereby increasing
our income from student tuition. Traditional courses could easily be
adapted for distance learners, as was shown by the adaptation of two
traditional courses for our distance learning trial project last year.
Also, by using computer programs and taped lectures, faculty will have
fewer classroom obligations and more time to engage in extensive
research, thereby enhancing the reputation of Xanadu."
The following is a letter to the editor of the Roseville Gazette.
"Despite opposition from some residents of West Roseville, the arguments
in favor of merging the townships of Roseville and West Roseville are
overwhelming. First, residents in both townships are confused about
which authority to contact when they need a service; for example, the
police department in Roseville receives many calls from residents of
West Roseville. This sort of confusion would be eliminated with the
merger. Second, the savings in administrative costs would be enormous,
since services would no longer be duplicated: we would have only one
fire chief, one tax department, one mayor, and so on. And no jobs in
city government would be lost — employees could simply be reassigned.
Most importantly, the merger will undoubtedly attract business
investments as it did when the townships of Hamden and North Hamden
merged ten years ago."
The Department of Education in the state of Attra recommends that high
school students be assigned homework every day. Yet a recent statewide
survey of high school math and science teachers calls the usefulness of
daily homework into question. In the district of Sanlee, 86 percent of
the teachers reported assigning homework three to five times a week,
whereas in the district of Marlee, less than 25 percent of the teachers
reported assigning homework three to five times a week. Yet the students
in Marlee earn better grades overall and are less likely to be required
to repeat a year of school than are the students in Sanlee. Therefore,
all teachers in our high schools should assign homework no more than
twice a week, if at all.
A recent study suggests that people who are left-handed are more likely
to succeed in business than are right-handed people. Researchers studied
photographs of 1,000 prominent business executives and found that 21
percent of these executives wrote with their left hand. So the
percentage of prominent business executives who are left-handed (21
percent) is almost twice the percentage of people in the general
population who are left-handed (11 percent). Thus, people who are
left-handed would be well advised to pursue a career in business,
whereas people who are right-handed would be well advised to imitate the
business practices exhibited by left-handers.
The following is a letter from an editor at Liber Publishing Company to
the company's president.
"In recent years, Liber has unfortunately moved away from its original
mission: to publish the works of regional small-town authors instead of
those of big-city authors. Just last year, 90 percent of the novels we
published were written by authors who maintain a residence in a big
city. Although this change must have been intended to increase profits,
it has obviously backfired, because Liber is now in serious financial
trouble. The only way to address this problem is to return to our
original mission. If we return to publishing only the works of regional
small-town authors, our financial troubles will soon be resolved."
Sadly, widespread negative images of businesspeople have been created in
large part by television. Consider the fact that, although they make up
a mere 10 percent of the characters in dramatic roles on television,
businesspeople are responsible for about one-fifth of all the crime on
television shows. In fact, in a recent survey of television producers,
only 35 percent of the television roles for businesspeople were viewed
as positive ones.
The following appeared as part of a recommendation made by a faculty
member to the president of a large university.
"Never once in our 150-year history as a university have we clarified
our objectives. How, then, can we hope to adapt as an institution to the
new challenges facing higher education. As a first step in this
evolutionary process, therefore, we should send out questionnaires
asking faculty members why they teach, asking students what they want
from this university, and asking former students what they gained from
their own education here. When the replies come in, we can tabulate them
and formulate an official statement of our educational mission. This
will surely result in improved programs at our university."
There is a general idea that a translation always fails to preserve some
of the qualities that distinguish the original work — i.e., that
'something always gets lost in translation.' Writers, critics, and the
general reading public unthinkingly accept this clich�. But this belief
is unwarranted: translators are sometimes distinguished authors
themselves, and some authors may even translate their own works. As the
translator pointed out in the preface to an English version of Dante's
works, the violin and the piano make different sounds, but they can play
what is recognizably the same piece of music.
There is a general idea that waiters and waitresses are more likely to
receive larger gratuities from large groups of people. A recent research
study suggests this is not true. The researchers examined the
relationship between the size of tips in restaurants and the number of
meals charged on the bill. They found that, while most tips were around
15 percent, the minimum percentage considered appropriate, people dining
alone tipped consistently more (19 percent) and those dining in groups
of four or more tipped considerably less (13 percent) than this 15
percent standard. These results strongly suggest that people dining in a
group are less likely to feel personally responsible for leaving an
adequate or generous tip.
Statistics collected from dentists indicate that three times more men
than women faint while visiting the dentist. This evidence suggests that
men are more likely to be distressed about having dental work done than
women are. Thus, dentists who advertise to attract patients should
target the male consumer and emphasize both the effectiveness of their
anesthetic techniques and the sensitivity of their staff to nervous or
The citizens of Forsythe have adopted healthier lifestyles. Their
responses to a recent survey show that in their eating habits they
conform more closely to government nutritional recommendations than they
did ten years ago. Furthermore, there has been a fourfold increase in
sales of food products containing kiran, a substance that a scientific
study has shown reduces cholesterol. This trend is also evident in
reduced sales of sulia, a food that few of the healthiest citizens
Humans arrived in the Kaliko Islands about 7,000 years ago, and within
3,000 years most of the large mammal species that had lived in the
forests of the Kaliko Islands had become extinct. Yet humans cannot have
been a factor in the species' extinctions, because there is no evidence
that the humans had any significant contact with the mammals. Further,
archaeologists have discovered numerous sites where the bones of fish
had been discarded, but they found no such areas containing the bones of
large mammals, so the humans cannot have hunted the mammals. Therefore,
some climate change or other environmental factor must have caused the
The following appeared in a newspaper feature story.
"At the small, nonprofit hospital in the town of Saluda, the average
length of a patient's stay is two days; at the large, for-profit
hospital in the nearby city of Megaville, the average patient stay is
six days. Also, the cure rate among patients in the Saluda hospital is
about twice that of the Megaville hospital. The Saluda hospital has more
employees per patient than the hospital in Megaville, and there are few
complaints about service at the local hospital. Such data indicate that
treatment in smaller, nonprofit hospitals is more economical and of
better quality than treatment in larger, for-profit hospitals."
The following appeared as a letter to the editor of a farming
"With continuing publicity about the need for healthful diets, and with
new research about the harmful effects of eating too much sugar,
nationwide demand for sugar will no doubt decline. Therefore, farmers in
our state should use the land on which they currently grow sugar cane to
grow peanuts, a food that is rich in protein and low in sugar. Farmers
in the neighboring country of Palin greatly increased their production
of peanuts last year, and their total revenues from that crop were quite
The following appeared in a recommendation from the president of
Amburg's Chamber of Commerce.
"Last October the city of Belleville installed high intensity lighting
in its central business district, and vandalism there declined almost
immediately. The city of Amburg has recently begun police patrols on
bicycles in its business district but the rate of vandalism there
remains constant. Since high intensity lighting is apparently the most
effective way to combat crime, we should install such lighting
throughout Amburg. By reducing crime in this way, we can revitalize the
declining neighborhoods in our city."
The following appeared in a letter to the editor of the Parkville Daily
"Throughout the country last year, as more and more children below the
age of nine participated in youth-league softball and soccer, over
80,000 of these young players suffered injuries. When interviewed for a
recent study, youth-league softball players in several major cities also
reported psychological pressure from coaches and parents to win games.
Furthermore, education experts say that long practice sessions for these
sports take away time that could be used for academic activities. Since
the disadvantages apparently outweigh any advantages, we in Parkville
should discontinue organized athletic competition for children under
It is known that in recent years, industrial pollution has caused the
Earth's ozone layer to thin, allowing an increase in the amount of
ultraviolet radiation that reaches the Earth's surface. At the same
time, scientists have discovered, the population of a species of
salamander that lays its eggs in mountain lakes has declined. Since
ultraviolet radiation is known to be damaging to delicate tissues and
since salamander eggs have no protective shells, it must be the case
that the increase in ultraviolet radiation has damaged many salamander
eggs and prevented them from hatching. This process will no doubt cause
population declines in other species, just as it has in the salamander
The following appeared in a memorandum from the planning department of
an electric power company.
"Several recent surveys indicate that homeowners are increasingly eager
to conserve energy and manufacturers are now marketing many home
appliances, such as refrigerators and air conditioners, that are almost
twice as energy-efficient as those sold a decade ago. Also, new
technologies for better home insulation and passive solar heating are
readily available to reduce the energy needed for home heating.
Therefore, we anticipate that the total demand for electricity in our
area will not increase, and may decline slightly. Since our three
electric generating plants in operation for the past 20 years have
always met our needs, construction of new generating plants should not
The following recommendation was made by the Human Resources Manager to
the board of directors of the Fancy Toy Company.
"In the last three quarters of this year, under the leadership of our
president, Pat Salvo, our profits have fallen considerably. Thus, we
should ask for her resignation in return for a generous severance
package. In Pat's place, we should appoint Rosa Winnings. Rosa is
currently president of Starlight Jewelry, a company whose profits have
increased dramatically over the past several years. Although we will
have to pay Rosa twice the salary that Pat has been receiving, it will
be well worth it because we can soon expect our profits to increase
The following is a letter to the editor of a news magazine.
"Clearly, the successful use of robots on missions to explore outer
space in the past 20 years demonstrates that robots could be
increasingly used to perform factory work more effectively, efficiently,
and profitably than human factory workers. The use of robots in
factories would offer several advantages. First, robots never get sick,
so absenteeism would be reduced. Second, robots do not make mistakes, so
factories would increase their output. Finally, the use of robots would
also improve the morale of factory workers, since factory work can be so
boring that many workers would be glad to shift to more interesting
kinds of tasks."
The following appeared in a memorandum to faculty from the academic vice
president of Waymarsh University.
"So that we can better accomplish Waymarsh University's academic goals,
we should adopt the job-opportunity (job-op) program offered at Plateau
Technical College and strongly encourage all students at Waymarsh to
participate in it. The success of the job-op program at Plateau is
evident: Over the past two years, more than 75% of the freshmen at
Plateau have enrolled in the optional job-op program. Moreover, at
Plateau, the grades of job-op students are consistently higher than
those of other students, 90% of the job-op students receive job offers
within a month after their graduation, and most former job-op students
report much success in their careers."
The following appeared in a memorandum from the new president of the
Patriot car manufacturing company.
"In the past, the body styles of Patriot cars have been old-fashioned,
and our cars have not sold as well as have our competitors' cars. But
now, since many regions in this country report rapid increases in the
numbers of newly licensed drivers, we should be able to increase our
share of the market by selling cars to this growing population. Thus, we
should discontinue our oldest models and concentrate instead on
manufacturing sporty cars. We can also improve the success of our
marketing campaigns by switching our advertising to the Youth
Advertising agency, which has successfully promoted the country's
leading soft drink."
The following appeared in a memorandum from the owner of Armchair Video,
a chain of video rental stores.
"Because of declining profits, we must reduce operating expenses at
Armchair Video's ten video rental stores. Raising prices is not a good
option, since we are famous for our special bargains. Instead, we should
reduce our operating hours. Last month our store in downtown Marston
reduced its hours by closing at 6:00 P.M. rather than 9:00 P.M. and
reduced its overall inventory by no longer stocking any film released
more than two years ago. Since we have received very few customer
complaints about these new policies, we should now adopt them at all
other Armchair Video stores as our best strategies for improving
In each city in the region of Treehaven, the majority of the money spent
on government-run public school education comes from taxes that each
city government collects. The region's cities differ, however, in the
value they place on public education. For example, Parson City typically
budgets twice as much money per year as Blue City does for its public
schools — even though both cities have about the same number of
residents. It seems clear, therefore, that Parson City residents care
more about public school education than do Blue City residents.
The following appeared in a letter to the Grandview City Council from a
local business leader.
"During last year's severe drought, when the water supply in the
Grandview city reservoir fell to an extremely low level, the city
council imposed much more rigid water-rationing rules. But just after
these rules were imposed, industrial growth in the area declined. This
clearly shows that the new rationing rules have hurt industry in
Grandview. Therefore, to promote the health of the local economy, the
city council should now stop water rationing."
The following appeared in a magazine article about planning for
"Because of its spectacular natural beauty and consistent climate,
Clearview should be a top choice for anyone seeking a place to retire.
As a bonus, housing costs in Clearview have fallen significantly during
the past year, and real estate taxes remain lower than those in
neighboring towns. Nevertheless, Clearview's mayor promises many new
programs to improve schools, streets, and public services. Retirees in
Clearview can also expect excellent health care as they grow older,
since the number of physicians in the area is far greater than the
The following appeared in a brochure promoting the purchase of local
franchises for a national chain of gyms.
"Now is the time to invest in a Power-Lift Gym franchise so that you can
profit from opening one of our gyms in your town. Consider the current
trends: Power-Lift Gyms are already popular among customers in 500
locations, and national surveys indicate increasing concern with weight
loss and physical fitness. Furthermore, last year's sales of books and
magazines on personal health totaled more than $50 million, and
purchases of home exercise equipment almost doubled. Investing now in a
Power-Lift Gym franchise will guarantee a quick profit."
The following appeared in a memorandum from the president of Hyper-Go
"Last year, sales of our Fierce Fighter toy airplane declined sharply,
even though the toy had been a top seller for three years. Our customer
surveys show that parents are now more worried about youthful violence
and are concerned about better education for their children. Therefore,
to maintain profits we should discontinue all our action toys and focus
exclusively on a new line of educational toys. Several other toy
companies have already begun marketing educational toys and report sales
increases last year of 200 percent. And since the average family income
is growing, sales of new Hyper-Go toys should also increase."
The following appeared in a memorandum from a vice president of the
Megamart department store chain.
"For the third year in a row, the average household income in our
country has risen significantly. That prosperity means that families are
likely to be spending more time and money on leisure activities.
Megamart stores should therefore concentrate on enlarging and promoting
its line of products typically used in leisure activities: athletic and
outdoor equipment, televisions, gourmet cooking equipment, and luggage
and travel accessories."
The following appeared in an article in a magazine for writers.
"A recent study showed that in describing a typical day's conversation,
people make an average of 23 references to watching television and only
1 reference to reading fiction. This result suggests that, compared with
the television industry, the publishing and bookselling industries are
likely to decline in profitability. Therefore, people who wish to have
careers as writers should acquire training and experience in writing for
television rather than for print media."
The following appeared in the editorial section of a student newspaper.
"In a recent survey, most students who were studying beginning Russian
gave higher course-evaluation ratings to classes taught by non-native
Russian speakers than to classes taught by native Russian speakers. The
reason that the non-native speakers were better teachers of Russian is
easy to see: the non-native speakers learned Russian later in life
themselves, and so they have a better understanding of how the language
can be taught effectively. Therefore, in order to improve instruction
for all languages and also save money, our university should hire
non-native speakers as language instructors instead of trying to find
and recruit native speakers."
The following article appeared in a recent issue of a college newspaper.
"Among all students who graduated from Hooper University over the past
five years, more physical science majors than social science majors
found permanent jobs within a year of graduation. In a survey of recent
Hooper University graduates, most physical science majors said they
believed that the prestige of Hooper University's physical science
programs helped them significantly in finding a job. In contrast, social
science majors who found permanent employment attributed their success
to their own personal initiative. Therefore, to ensure that social
science majors find permanent jobs, Hooper University should offer
additional social science courses and hire several new faculty members
who already have national reputations in the social sciences."
The following appeared as an editorial in one of Coleville's city
"Even though a high percentage of Coleville City's businesses failed
last year, we who live in Coleville City should keep in mind the fact
that the Coleville region has attracted a great many new businesses over
the last three years. It is well known that new businesses are, on
average, much more likely to fail than are long-established ones, so the
business failures should not be considered a sign of poor economic
health. Indeed, many analysts regard the presence of a significant
number of new companies among a region's businesses as a sign of
economic health. Thus Coleville City appears to be in good, not poor,
The following appeared in a corporate planning memo at ABC Cereal
Company, the makers of Better Bran cereal.
"Sales of Better Bran have declined in recent years, for reasons that
management has now identified. First, Better Bran is a cereal with high
sugar content, and recent research studies have found that most
consumers say they are concerned about the amount of sugar added to
their breakfast cereal. Second, the price of Better Bran has increased
by 5 percent in each of the last three years. Therefore, to increase our
company's profits we need to reduce the amount of sugar in Better Bran
and lower Better Bran's price."
The following appeared as part of a letter to the editor of a local
"During her three years in office, Governor Riedeburg has shown herself
to be a worthy leader. Since she took office, crime has decreased, the
number of jobs created per year has doubled, and the number of people
choosing to live in our state has increased. These trends are likely to
continue if she is reelected. In addition, Ms. Riedeburg has promised to
take steps to keep big companies here, thereby providing jobs for any
new residents. Anyone who looks at Ms. Riedeburg's record can tell that
she is the best-qualified candidate for governor."
The following appeared as part of a memo from the manager of an
automobile manufacturing company.
"Because the demand for our automobiles is expected to increase
dramatically, we need to open a new manufacturing plant as soon as
possible in order to continue to thrive. Our marketing projections
indicate that 80 million people will want to buy our automobiles, yet
our existing plant can only produce 40 million automobiles. The new
plant can be opened on a part-time basis, with workers from our existing
site rotating responsibilities, until an operational staff can be
trained. A major airplane manufacturer was extremely successful using
this part-time rotating strategy when it opened its new plant five years
The following appeared as an editorial in a local newspaper.
"In order to attract visitors to Central Plaza downtown and to return
the plaza to its former glory, the city should prohibit skateboarding
there and instead allow skateboarders to use an area in Monroe Park. At
Central Plaza, skateboard users are about the only people one sees now,
and litter and defaced property have made the plaza unattractive. In a
recent survey of downtown merchants, the majority supported a
prohibition on skateboarding in the plaza. Clearly, banning
skateboarding in Central Plaza will make the area a place where people
can congregate for fun or for relaxation."
The following appeared in a newsletter from a political organization.
"In order to promote economic growth in the city, city residents should
vote 'yes' on the state government's proposal to build a new expressway
linking the outlying suburbs directly to the city center. A direct link
to the city center will enable downtown businesses to receive deliveries
more frequently, so that downtown retailers will no longer run out of
stock and city manufacturers will not be affected by shortages of
materials. Booming businesses will attract qualified workers from all
over the state, workers who will be able to take advantage of the new
expressway to commute to work in our city. In addition to these
advantages, hundreds of workers will be employed to build the
expressway, further stimulating the local economy!"
The following appeared as part of a memo from the manager of a
hazardous-waste disposal company.
"Our new plan will help us better protect our staff against exposure to
toxic chemicals: We are fitting each new safety suit with an alarm that
will sound in the main control booth when the suit is punctured. The
control booth will notify the managers on duty, who will then take the
necessary steps to ensure employees' safety. In addition to the obvious
safety-related benefits, the fast reaction time will ensure minimal work
stoppage and thus result in increased worker productivity and company
The following appeared in a recommendation from the planning department
of the city of Transopolis.
"Ten years ago, as part of a comprehensive urban renewal program, the
city of Transopolis adapted for industrial use a large area of severely
substandard housing near the freeway. Subsequently, several factories
were constructed there, crime rates in the area declined, and property
tax revenues for the entire city increased. To further revitalize the
city, we should now take similar action in a declining residential area
on the opposite side of the city. Since some houses and apartments in
existing nearby neighborhoods are currently unoccupied, alternate
housing for those displaced by this action will be readily available."
The following appeared in a letter to the editor of a local newspaper.
"The members of the town school board should not be reelected because
they are not concerned about promoting high-quality education in the
arts in our local schools. For example, student participation in the
high school drama club has been declining steadily, and this year the
school board refused to renew the contract of the drama director, even
though he had received many awards for his original plays. Meanwhile,
over $300,000 of the high school budget goes to athletic programs, and
the head football coach is now the highest-paid member of the teaching
The following appeared in a memo from the sales manager of Eco-Power, a
company that manufactures tools and home appliances.
"Many popular radio and television commercials use memorable tunes and
song lyrics to call attention to the products being advertised. Indeed,
a recent study of high school students showed that 85 percent could
easily recognize the tunes used to advertise leading soft drinks and
fast-food restaurants. Despite our company's extensive advertising in
magazines during the past year, sales of our home appliances declined.
Therefore, to boost company profits, we should now switch to
advertisements featuring a distinctive song."
The following appeared in a memo from the vice president of a company
that builds shopping malls throughout the country.
"The surface of a section of Route 101, paved two years ago by McAdam
Road Builders, is now badly cracked and marred by dangerous potholes. In
another part of the state, a section of Route 66, paved by Appian
Roadways more than four years ago, is still in good condition. Appian
Roadways has recently purchased state-of-the-art paving machinery, and
it has hired a new quality-control manager. Because of its superior work
and commitment to quality, we should contract with Appian Roadways
rather than McAdam Road Builders to construct the access roads for all
our new shopping malls."
The following appeared in a newspaper feature story.
"There is now evidence that the relaxed manner of living in small towns
promotes better health and greater longevity than does the hectic pace
of life in big cities. Businesses in the small town of Leeville report
fewer days of sick leave taken by individual workers than do businesses
in the nearby large city of Mason City. Furthermore, Leeville has only
one physician for its one thousand residents, but in Mason City the
proportion of physicians to residents is five times as high. And the
average age of Leeville residents is significantly higher than that of
Mason City residents. These findings suggest that people seeking longer
and healthier lives should consider moving to small communities."
The following appeared in a memorandum from the general manager of KNOW
"Several factors indicate that radio station KNOW should shift its
programming from rock-and-roll music to a continuous news format.
Consider, for example, the number of older people in our listening area
has increased dramatically, while the total number of our listeners has
recently declined. Also, music stores in our area report decreased sales
of recorded music. Finally, continuous news stations in neighboring
cities have been very successful, and a survey taken just before the
recent election shows that local citizens are interested in becoming
better informed about politics."
The following appeared as a letter to the editor of a local Solano
"The Solano school district should do away with its music education
programs. After all, music programs are not especially popular in our
schools: Only 20 percent of our high school students participated in
music programs last year. Furthermore, very few of the Solano district's
college-bound students are interested in majoring in music at the
university level. Also, when the school district of our neighboring town
of Rutherford eliminated its music programs two years ago, the overall
grade point average in the high school increased by 10 percent the next
year. Surely the money spent on Solano music programs could be better
used to improve the quality of traditional academic courses."
The following appeared as part of an article in a local Beauville
"According to a government report, last year the city of Dillton reduced
its corporate tax rate by 15 percent; at the same time, it began
offering relocation grants and favorable rates on city utilities to any
company that would relocate to Dillton. Within 18 months, two
manufacturing companies moved to Dillton, where they employ a total of
300 people. Therefore, the fastest way for Beauville to stimulate
economic development and hence reduce unemployment is to provide tax
incentives and other financial inducements that encourage private
companies to relocate here."
The following appeared in a memorandum from the president of Mira Vista
College to the college's board of trustees.
"At nearby Green Mountain College, which has more business courses and
more job counselors than does Mira Vista College, 90 percent of last
year's graduating seniors had job offers from prospective employers. But
at Mira Vista College last year, only 70 percent of the seniors who
informed the placement office that they would be seeking employment had
found full-time jobs within three months after graduation, and only half
of these graduates were employed in their major field of study. To help
Mira Vista's graduates find employment, we must offer more courses in
business and computer technology and hire additional job counselors to
help students with their resum�s and interviewing skills."
The following appeared as an editorial in the local newspaper of Dalton.
"When the neighboring town of Williamsville adopted a curfew four months
ago that made it illegal for persons under the age of 18 to loiter or
idle in public places after 10 p.m., youth crime in Williamsville
dropped by 27 percent during curfew hours. In Williamsville's town
square, the area where its citizens were once most outraged at the high
crime rate, not a single crime has been reported since the curfew was
introduced. Therefore, to help reduce its own rising crime rate, the
town of Dalton should adopt the same kind of curfew. A curfew that keeps
young people at home late at night will surely control juvenile
delinquency and protect minors from becoming victims of crime."
The following appeared in a memo written by a dean at Buckingham
"To serve the housing needs of our students, Buckingham College should
build a new dormitory. Buckingham's enrollment is growing and, based on
current trends, should double over the next fifty years, thus making
existing dormitories inadequate. Moreover, the average rent for an
apartment in our town has increased in recent years. Consequently,
students will find it increasingly difficult to afford off-campus
housing. Finally, an attractive new dormitory would make prospective
students more likely to enroll at Buckingham."
The following appeared in a memo at the XYZ company.
"When XYZ lays off employees, it pays Delany Personnel Firm to offer
those employees assistance in creating resum�s and developing
interviewing skills, if they so desire. Laid-off employees have
benefited greatly from Delany's services: last year those who used
Delany found jobs much more quickly than did those who did not.
Recently, it has been proposed that we use the less-expensive Walsh
Personnel Firm in place of Delany. This would be a mistake because eight
years ago, when XYZ was using Walsh, only half of the workers we laid
off at that time found jobs within a year. Moreover, Delany is clearly
superior, as evidenced by its bigger staff and larger number of branch
offices. After all, last year Delany's clients took an average of six
months to find jobs, whereas Walsh's clients took nine."
The following appeared as an editorial in the student newspaper of
"To combat the recently reported dramatic rise in cheating among college
and university students, these institutions should adopt honor codes
similar to Groveton's, which calls for students to agree not to cheat in
their academic endeavors and to notify a faculty member if they suspect
that others have cheated. Groveton's honor code replaced an
old-fashioned system in which students were closely monitored by
teachers and an average of thirty cases of cheating per year were
reported. The honor code has proven far more successful: in the first
year it was in place, students reported twenty-one cases of cheating;
five years later, this figure had dropped to fourteen. Moreover, in a
recent survey conducted by the Groveton honor council, a majority of
students said that they would be less likely to cheat with an honor code
in place than without."
The following appeared in a memorandum written by the vice president of
Nature's Way, a chain of stores selling health food and other
"Previous experience has shown that our stores are most profitable in
areas where residents are highly concerned with leading healthy lives.
We should therefore build our next new store in Plainsville, which has
many such residents. Plainsville merchants report that sales of running
shoes and exercise clothing are at all-time highs. The local health
club, which nearly closed five years ago due to lack of business, has
more members than ever, and the weight training and aerobics classes are
always full. We can even anticipate a new generation of customers:
Plainsville's schoolchildren are required to participate in a 'fitness
for life' program, which emphasizes the benefits of regular exercise at
an early age."
The following appeared in a letter sent by a committee of homeowners
from the Deerhaven Acres to all homeowners in Deerhaven Acres.
"Seven years ago, homeowners in nearby Brookville community adopted a
set of restrictions on how the community's yards should be landscaped
and what colors the exteriors of homes should be painted. Since then,
average property values have tripled in Brookville. In order to raise
property values in Deerhaven Acres, we should adopt our own set of
restrictions on landscaping and housepainting."
The following appeared in a newspaper article about law firms in the
city of Megalopolis.
"In Megalopolis, the number of law school graduates who went to work for
large, corporate firms declined by 15 percent over the last three years,
whereas an increasing number of graduates took jobs at small, general
practice firms. Even though large firms usually offer much higher
salaries, law school graduates are choosing to work for the smaller
firms most likely because they experience greater job satisfaction at
smaller firms. In a survey of first-year students at a leading law
school, most agreed with the statement that earning a high salary was
less important to them than job satisfaction. This finding suggests that
the large, corporate firms of Megalopolis will need to offer graduates
more benefits and incentives and reduce the number of hours they must
The following was posted on an Internet real estate discussion site.
"Of the two leading real estate firms in our town — Adams Realty and
Fitch Realty — Adams is clearly superior. Adams has 40 real estate
agents. In contrast, Fitch has 25, many of whom work only part-time.
Moreover, Adams' revenue last year was twice as high as that of Fitch,
and included home sales that averaged $168,000, compared to Fitch's
$144,000. Homes listed with Adams sell faster as well: Ten years ago, I
listed my home with Fitch and it took more than four months to sell;
last year, when I sold another home, I listed it with Adams, and it took
only one month. Thus, if you want to sell your home quickly and at a
good price, you should use Adams."
The following appeared in the business section of a newspaper.
"Given that the number of people in our country with some form of
arthritis is expected to rise from 40 million to 60 million over the
next twenty years, pharmaceutical companies that produce drugs for the
treatment of arthritis should be very profitable. Many analysts believe
that in ten years Becton Pharmaceuticals, which makes Xenon, the
best-selling drug treatment for arthritis, will be the most profitable
pharmaceutical company. But the patent on Xenon expires in three years,
and other companies will then be able to produce a cheaper version of
the drug. Thus, it is more likely that in ten years the most profitable
pharmaceutical company will be Perkins Pharmaceuticals, maker of a new
drug called Xylan, which clinical studies show is preferred over Xenon
by seven out of ten patients suffering from the most extreme cases of
The following was written as a part of an application for a small
business loan by a group of developers in the city of Monroe.
"A jazz music club in Monroe would be a tremendously profitable
enterprise. Currently, the nearest jazz club is 65 miles away; thus, our
proposed club, the C Note, would have the local market all to itself.
Plus, jazz is extremely popular in Monroe: over 100,000 people attended
Monroe's jazz festival last summer, several well-known jazz musicians
live in Monroe, and the highest-rated radio program in Monroe is 'Jazz
Nightly,' which airs every weeknight. Finally, a nationwide study
indicates that the typical jazz fan spends close to $1,000 per year on
jazz entertainment. It is clear that the C Note cannot help but make
The following appeared in a letter to the editor of the Clearview
"In the next mayoral election, residents of Clearview should vote for
Ann Green, who is a member of the Good Earth Coalition, rather than for
Frank Braun, a member of the Clearview town council, because the current
members are not protecting our environment. For example, during the past
year the number of factories in Clearview has doubled, air pollution
levels have increased, and the local hospital has treated 25 percent
more patients with respiratory illnesses. If we elect Ann Green, the
environmental problems in Clearview will certainly be solved."
The following appeared in a memorandum issued by the strategic planning
department at Omni Inc.
"Mesa Foods, a manufacturer of snack foods that currently markets its
products within a relatively small region of the country, has strong
growth potential. Mesa enjoyed a 20 percent increase in profits last
year, and its best-selling product, Diabolique Salsa, has had increased
sales over each of the past three years. Since Omni Inc. is interested
in reaching 14-to-25 year olds, the age group that consumes the most
snack food, we should buy Mesa Foods, and concentrate in particular on
marketing Diabolique Salsa throughout the country."
The following appeared in a memorandum from a dean at Omega University.
"Fifteen years ago, Omega University implemented a new procedure that
encouraged students to evaluate the teaching effectiveness of all their
professors. Since that time, Omega professors have begun to assign
higher grades in their classes, and overall student grade averages at
Omega have risen by thirty percent. Potential employers apparently
believe the grades at Omega are inflated; this would explain why Omega
graduates have not been as successful at getting jobs as have graduates
from nearby Alpha University. To enable its graduates to secure better
jobs, Omega University should now terminate student evaluation of
The following appeared in a letter to the editor of a Batavia newspaper.
"The department of agriculture in Batavia reports that the number of
dairy farms throughout the country is now 25 percent greater than it was
10 years ago. During this same time period, however, the price of milk
at the local Excello Food Market has increased from $1.50 to over $3.00
per gallon. To prevent farmers from continuing to receive excessive
profits on an apparently increased supply of milk, the Batavia
government should begin to regulate retail milk prices. Such regulation
is necessary to ensure both lower prices and an adequate supply of milk
The following appeared in a memo from the mayor of the town of West Egg.
"Two years ago, our consultants predicted that West Egg's landfill,
which is used for garbage disposal, would be completely filled within
five years. During the past two years, however, town residents have been
recycling twice as much aluminum and paper as they did in previous
years. Next month the amount of material recycled should further
increase, since charges for garbage pickup will double. Furthermore,
over ninety percent of the respondents to a recent survey said that they
would do more recycling in the future. Because of our residents' strong
commitment to recycling, the available space in our landfill should last
for considerably longer than predicted."
The following appeared in a memo from a vice president of Alta
"During the past year, Alta Manufacturing had thirty percent more
on-the-job accidents than nearby Panoply Industries, where the work
shifts are one hour shorter than ours. Experts believe that a
significant contributing factor in many on-the-job accidents is fatigue
and sleep deprivation among workers. Therefore, to reduce the number of
on-the-job accidents at Alta and thereby increase productivity, we
should shorten each of our three work shifts by one hour so that our
employees will get adequate amounts of sleep."
The following appeared in a memo from the chief executive of a video
"We have recently been offered the opportunity to buy the rights to
produce a video game based on the soon-to-be-published children's book
'Squirrel Power,' by Peter Wood. While the cost of the rights is
substantial and will place economic constraints on our company in the
short-term, there are two reasons that the purchase of these rights will
undoubtedly be a wise investment. First, Wood's last three books have
been best sellers and the movie based on his first book was highly
profitable. Second, the popular characters and story line in 'Squirrel
Power' will save us time in developing our video game, thereby reducing
The following appeared in a memo from the owner of Green Thumb Gardening
Center, a small business serving a suburban town.
"There is evidence that consumers are becoming more and more interested
in growing their own vegetables. A national survey conducted last month
indicated that many consumers were dissatisfied with the quality of
fresh vegetables available in supermarkets. And locally, the gardening
magazine GreatGardens has sold out at the Village News stand three
months in a row. Thus, we at Green Thumb Gardening Center can increase
our profits by greatly expanding the variety of vegetable seeds we stock
for gardeners this coming spring."
The following appeared in a newsletter offering advice to investors.
"Over 80 percent of the respondents to a recent survey indicated a
desire to reduce their intake of foods containing fats and cholesterol,
and today low-fat products abound in many food stores. Since many of the
food products currently marketed by Old Dairy Industries are high in fat
and cholesterol, the company's sales are likely to diminish greatly and
their profits will no doubt decrease. We therefore advise Old Dairy
stockholders to sell their shares and other investors not to purchase
stock in this company."
The following appeared in a letter to the editor of a local newspaper
from a citizen of the state of Impecunia.
"Two years ago our neighboring state, Lucria, began a state lottery to
supplement tax revenues for education and public health. Today, Lucria
spends more per pupil than we do, and Lucria's public health program
treats far more people than our state's program does. If we were to
establish a state lottery like the one in Lucria, the profits could be
used to improve our educational system and public health program. The
new lottery would doubtless be successful, because a survey conducted in
our capital city concludes that citizens of Impecunia already spend an
average of $50 per person per year on gambling."
The following appeared in a letter to the editor of the Walnut Grove
"Walnut Grove's town council has advocated switching from EZ Disposal
(which has had the contract for trash collection services in Walnut
Grove for the past ten years) to ABC Waste, because EZ recently raised
its monthly fee from $2,000 to $2,500 a month, whereas ABC's fee is
still $2,000. But the town council is mistaken; we should continue using
EZ. EZ collects trash twice a week, while ABC collects only once.
Moreover, EZ — which, like ABC, currently has a fleet of 20 trucks — has
ordered additional trucks. Finally, EZ provides exceptional service: 80
percent of respondents to last year's town survey agreed that they were
'satisfied' with EZ's performance."
The following appeared in an editorial in a Prunty County newspaper.
"In an attempt to improve highway safety, Prunty County recently lowered
its speed limit from 55 miles per hour to 45 on all major county roads.
But the 55 mph limit should be restored, because this safety effort has
failed. Most drivers are exceeding the new speed limit and the accident
rate throughout Prunty County has decreased only slightly. If we want to
improve the safety of our roads, we should instead undertake the same
kind of road improvement project that Butler County completed five years
ago: increasing lane widths and resurfacing rough roads. Today, major
Butler County roads still have a 55 mph speed limit, yet there were 25
percent fewer reported accidents in Butler County this past year than
there were five years ago."
The following appeared in a letter from the manager of a rock band named
"One year ago, tickets for Double Rice's concerts in stadiums around the
country took, on average, at least 24 hours to sell out, if they sold
out at all. But the band has been enjoying a surge in nationwide
popularity among 14 to 25 year olds, and the 30,000 tickets for a recent
concert in Megalopolis sold out in 12 minutes. Clearly the ticket sales
in Megalopolis are a result both of the band's increased popularity and
of the advertising campaign run in Megalopolis by the Ad Lib advertising
agency. Thus, in order to ensure that the band's success in Megalopolis
is repeated across the country, the band should hire Ad Lib to duplicate
the Megalopolis ad campaign on a nationwide scale."
The following appeared in a letter to the editor of the Balmer Island
"The population of Balmer Island increases to 100,000 duing the summer
months. To reduce the number of accidents involving mopeds and
pedestrians, the town council of Balmer Island should limit the number
of mopeds rented by each of the island's six moped and bicycle rental
companies from 50 per day to 30 per day during the summer season. By
limiting the number of rentals, the town council is sure to attain the
50 percent reduction in moped accidents that was achieved last year in
the neighboring island of Torseau, when Torseau's town council enforced
similar limits on moped rentals."
The following appeared in a memo from the new vice president of
Sartorian, a company that manufactures men's clothing.
"Five years ago, at a time when we had difficulties in obtaining
reliable supplies of high-quality wool fabric, we discontinued
production of our deluxe alpaca overcoats. Now that we have a new fabric
supplier, we should resume production. This coat should sell very well:
since we have not offered an alpaca overcoat for five years and since
our major competitor no longer makes an alpaca overcoat, there will be
pent-up customer demand. Also, since the price of most types of clothing
has risen in each of the past five years, customers should be willing to
pay significantly higher prices for alpaca overcoats than they did five
years ago, and our company profits will increase."
The following appeared in a memo from the president of a company that
builds and sells new homes in Steel City.
"Over the past five years, the population of Steel City has increased by
more than 20 percent, and family incomes in Steel City have risen much
faster than the national average. Nationwide, sales of houses priced
above $150,000 have increased more than have sales of lower-priced
houses. Such data indicate that we should make changes in our business
to increase company profits. First, we should build fewer low-priced
houses than we did last year and focus instead on building houses
designed to sell at above $150,000. Second, we should hire additional
workers so that we can build a larger total number of houses than we did
A recent sales study indicated that consumption of seafood dishes in Bay
City restaurants has increased by 30 percent over the past five years.
Yet there are no currently operating city restaurants that specialize in
seafood. Moreover, the majority of families in Bay City are two-income
families, and a nationwide study has shown that such families eat
significantly fewer home-cooked meals than they did a decade ago but at
the same time express more concern about eating healthily. Therefore, a
new Bay City restaurant specializing in seafood will be quite popular
The following appeared in a memo from the president of Viva-Tech, a
manufacturer of high-tech medical equipment.
"In order to reduce costs, we should close some of our existing small
assembly plants and build a large central plant. Grandview would be an
ideal location for this new plant. First, of the locations that we have
considered, Grandview has the largest adult population, so that we will
be able to staff our plant quickly and easily. Second, since the average
wage earned by workers in Grandview is less than that in the other
locations, we should be able to keep production costs low. Last, as an
inducement for us to build there, Grandview's town council has offered
to allow us to operate for the first three years without paying city
The following appeared in a memo from the mayor of the town of Hopewell.
"Two years ago, the town of Ocean View built a new municipal golf course
and resort hotel. During the past two years, tourism in Ocean View has
increased, new businesses have opened there, and Ocean View's tax
revenues have risen by 30 percent. The best way to improve Hopewell's
economy, and generate additional tax revenues, is to build a golf course
and resort hotel similar to those in Ocean View."
The following appeared in a memo from the chairperson of the school
board in the town of Saluda.
"For the past five years, Mr. Charles Schade has been the music director
at Steel City High School, and during that time the school band from
Steel City High has won three regional band competitions. In addition,
the quality of the music rehearsal facilities and musical instruments at
Steel City High has improved markedly over the past five years. Because
of such successes at Steel City High, the Saluda school board should
hire Mr. Schade to plan and direct the general music education programs
for the entire Saluda school system."
The following appeared as part of a memo from the president of Automate,
a company that manufactures automobiles.
"It has come to my attention that Sparks, Inc., the manufacturing
company that just moved into our state, is advertising job openings at
salaries that are twice as high as those paid to our experienced
assembly-line workers. Some of our employees have already left to work
for Sparks. In order to keep our best staff, we must pay them salaries
equal to those Sparks pays its employees. Otherwise we will continue to
lose employees in the future, because Sparks must staff the additional
new plants that it plans to build in the state."
The following is a memo from the superintendent of the Mylar school
"A recent six-month study, in which breakfast was made available at
school for 100 schoolchildren ages five to twelve, found that children
on the breakfast plan were less likely than other children to be absent
from or late for school. Clearly, eating breakfast before school plays a
role in reducing student absenteeism and tardiness. It is also well
known that children who regularly eat a healthful breakfast tend to
perform better in school. Therefore, in order to reduce absenteeism and
tardiness and to improve academic performance in all of Mylar's
elementary and secondary schools, we should provide breakfasts for all
students before each school day."
When Ida McAllister ran for mayor of Lake City four years ago, she
failed to win even 30 percent of the vote. But since then, McAllister
has made public her commitment to environmental causes. She would be
wise, therefore, to announce her intention to close all Lake City parks
to automobile traffic, thus following the example of the former mayor of
Plainsville, Alecia Yu . On the recommendation of a small group of
concerned citizens, Mayor Yu prohibited automobile traffic in all
Plainsville parks, and therefore was credited with solving the pollution
problem and improving the quality of life in Plainsville. This action
would have great appeal to the citizens of Lake City, most of whom
participate in the community's recycling program, and would guarantee
McAllister's success in her current quest to be Lake City's new mayor.
According to information recently reported in the Eliottown Gazette, the
number of people who travel to Eliottown has increased significantly
over the past several years. So far this year over 100,000 people have
arrived on flights to Eliottown's airport, compared with only 80,000
last year and 40,000 the year before. Eliottown's train station has
received more than 50,000 passengers this year, compared with less than
40,000 last year and 20,000 the year before. Clearly tourism in
Eliottown has been increasing, thanks to the new Central Park and Museum
of Modern Art that opened last year. Therefore, the funding for the park
and museum should be increased significantly.
The following appeared in the editorial section of a newsmagazine.
"Some states are creating new laws that restrict the use of handheld
cell phones by drivers of automobiles. Such legislation, however, is
sheer folly. Although some people with cell phones undoubtedly cause
problems on the road, including serious accidents, the majority do not.
Besides, problems are also caused by drivers who are distracted by any
number of other activities, from listening to the radio to disciplining
children. Since there is no need to pass legislation restricting these
and other such activities, it follows that there is no need to restrict
people's freedom to use a device that they find convenient — or helpful
Until recently, people in Hiparia did most of their shopping by driving
to shopping malls. They are beginning, however, to do more of their
shopping by ordering merchandise from mail-order catalogs and the
Internet. These purchases are delivered to them by mail or by a delivery
service. For many purchases, Hiparians no longer need to drive to and
from shopping malls; there will therefore be a resulting reduction in
the consumption of vehicle fuel in Hiparia.
The following report appeared in an archaeology journal.
"The discovery of distinctively shaped ceramic pots at various
prehistoric sites scattered over a wide area has led archaeologists to
ask how the pots were spread. Some believe the pot makers migrated to
the various sites and carried the pots along with them; others believe
the pots were spread by trade and their makers remained in one place.
Now, analysis of the bones of prehistoric human skeletons can settle the
debate: high levels of a certain metallic element contained in various
foods are strongly associated with people who migrated to a new place
after childhood. Many of the bones found near the pots at a few sites
showed high levels of the metallic element. Therefore, it must be that
the pots were spread by migration, not trade."
Milk and dairy products are rich in vitamin D and calcium, substances
essential for building and maintaining bones. Many people therefore
believe that a diet rich in dairy products can help prevent
osteoporosis, a disease in which the bones weaken significantly with age
and that is linked to both environmental and genetic factors. But a
long-term study of a large number of people has found that those who
have consistently consumed dairy products throughout the years of the
study have a higher rate of bone fractures than any other participants
in the study. Since bone fractures are a symptom of osteoporosis, this
study result shows that a diet rich in dairy products may actually
increase, rather than decrease, the risk of osteoporosis.
The following appeared in the summary of a study on headaches suffered
by the residents of Mentia.
"Salicylates are members of the same chemical family as aspirin, a
medicine used to treat headaches. Although many foods are naturally rich
in salicylates, for the past several decades food-processing companies
have also been adding salicylates to foods as preservatives. This rise
in the commercial use of salicylates has been found to correlate with a
steady decline in the average number of headaches reported by
participants in our twenty-year study. Recently, food-processing
companies have found that salicylates can also be used as flavor
additives for foods. With this new use for salicylates, we can expect a
continued steady decline in the number of headaches suffered by the
average citizen of Mentia."
The following appeared in an article written by Dr. Karp, an
"Twenty years ago Dr. Field, a noted anthropologist, visited the island
of Tertia and concluded from his observations that children in Tertia
were reared by an entire village rather than by their own biological
parents. However, my recent interviews with children living in the group
of islands that includes Tertia show that these children spend much more
time talking about their biological parents than about other adults in
the village. This research proves that Dr. Field's conclusion about
Tertian village culture is false, and thus that the observation-centered
approach to studying cultures is invalid. Because they are using the
interview-centered method, my team of graduate students working in
Tertia will establish a much more accurate understanding of
child-rearing traditions there and in other island cultures."
Woven baskets characterized by a particular distinctive pattern have
previously been found only in the immediate vicinity of the prehistoric
village of Palea and therefore were believed to have been unique to the
Palean people. Recently, however, archaeologists discovered such a
'Palean' basket in Lithos, an ancient village across the BrimRiver from
Palea. The BrimRiver is very deep and broad, and so the ancient Paleans
could only have crossed it by boat, but there is no evidence that the
Paleans had boats. And boats capable of carrying groups of people and
cargo were not developed until thousands of years after the Palean
people disappeared. Moreover, Paleans would have had no need to cross
the river — the woods around Palea are full of nuts, berries, and small
game. It follows that the so-called Palean baskets were not unique to
The following memo appeared in the newsletter of the West Meria Public
"An innovative treatment has come to our attention that promises to
significantly reduce absenteeism in our schools and workplaces. A study
reports that in nearby East Meria, where fish consumption is very high,
people visit the doctor only once or twice per year for the treatment of
colds. Clearly, eating a substantial amount of fish can prevent colds.
Since colds are the reason most frequently given for absences from
school and work, we recommend the daily use of Ichthaid, a nutritional
supplement derived from fish oil, as a good way to prevent colds and
The following appeared in a memorandum from the president of Humana
"Last year the number of students who enrolled in long-distance degree
programs at OmniU niversity increased by 50%. During the same year, Omni
showed a significant decrease from prior years in expenditures for
dormitory and classroom space, most likely because instruction in the
long-distance programs takes place via interactive video computer
connections. In contrast, over the past three years, enrollment at
Humana College has diminished and costs of maintaining buildings have
risen. Thus, to increase enrollment and solve the problem of budget
deficits at Humana College, we should initiate and actively promote
long-distance degree programs like those at Omni."
The following appeared in a memorandum from the president of Excello
"In 90 towns where Excello has food markets, natural-food stores
specializing in organic food products — products containing no chemical
preservatives and made with foods grown without pesticides — have opened
nearby as competitors. Surveys of our own customers reveal a growing
concern about foods grown using pesticides or preserved with chemicals.
Recently our market in Sun City participated in a local food tasting
fair, and 75 percent of the fair goers who visited the Excello booth
requested free samples of organic fruit. Such evidence indicates that to
increase our profits, we should begin to stock a full line of organic
food products in all our markets."
The following appeared in a memo from the vice president of a
food-distribution company with food-storage warehouses in several
"Recently we signed a contract with The Fly-Away Pest-Control Company to
provide pest-control services at our fast-food warehouse in Palm City,
but last month we discovered that over $20,000 worth of food there had
been destroyed by pest damage. Meanwhile, the Buzzoff Pest-Control
Company, which we have used for many years, continued to service our
warehouse in Wintervale, and last month only $10,000 worth of the food
stored there had been destroyed by pest damage. Even though the price
charged by Fly-Away is considerably lower, our best means of saving
money is to return to Buzzoff Company for all our pest-control
The following appeared in a proposal from the economic minister of the
country of Paraterra.
"In order to strengthen its lagging economy, last year the government of
the nearby country of Bellegea began an advertising campaign to promote
ecologically sound tourism (ecotourism). This year, the number of
foreign visitors arriving at Bellegea's main airport doubled, and per
capita income in Bellegea increased by ten percent. To provide more
income for the population of Paraterra and also preserve the natural
environment of our tiny country, we too should begin to promote
ecotourism. To ensure that our advertising campaign is successful, we
should hire the current director of Bellegea's National Tourism Office
as a consultant for the campaign."
The following appeared as part of a business plan developed by the
manager of the Rialto Theater.
"Despite its downtown location, the Rialto Movie Theater, a local
institution for five decades, must make big changes or close its doors
forever. It should follow the example of the new Apex Theater in the
mall outside of town. When the Apex opened last year, it featured a
video arcade, plush carpeting and seats, and a state-of-the-art sound
system. Furthermore, in a recent survey, over 85 percent of respondents
reported that the high price of newly released movies prevents them from
going to the movies more than five times per year. Thus, if the Rialto
intends to hold on to its share of a decreasing pool of moviegoers, it
must offer the same features as Apex."
The following is a recommendation from the business manager of Monarch
"Monarch Books should open a caf� in its store to attract more customers
and better compete with Regal Books, which recently opened a caf�.
Monarch, which has been in business at the same location for more than
twenty years, has a large customer following because it is known for its
wide selection of books on all subjects. Opening the caf� would clearly
attract more customers. The caf� would require relatively little space.
Space could be made for the caf� by discontinuing the children's book
section, which will likely become less popular given that the last
national census indicated a significant decline in the percent of the
population who are under age ten."
The following appeared as an editorial in a wildlife journal.
"Arctic deer live on islands in Canada's arctic region. They search for
food by moving over ice from island to island during the course of a
year. Their habitat is limited to areas warm enough to sustain the
plants on which they feed, and cold enough, at least some of the year,
for the ice to cover the sea separating the islands, allowing the deer
to travel over it. Unfortunately, according to reports from local
hunters, the deer populations are declining. Since these reports
coincide with recent global warming trends that have caused the sea ice
to melt, we can conclude that the decline in arctic deer populations is
the result of deer being unable to follow their age-old migration
patterns across the frozen sea."
Although black bears are common in the eastern Canadian province of
Labrador, grizzly bears — often similar in color, but much larger — were
believed to exist only in the western provinces. Despite a
nineteenth-century explorer's account of having startled and narrowly
escaped from a grizzly bear deep in the woods in Labrador, modern
scientists find no physical evidence that grizzly bears have ever lived
in Labrador. But recent research into the language and legends of the
Innu, a people who have lived in Labrador for thousands of years,
reveals that their language has words for two different kinds of bears,
and their ancient legends attribute different characteristics to the two
kinds of bears. Therefore, there probably were grizzly bears in
Labrador, and the explorer's account probably accurately identified the
Scientists studying historical weather patterns have discovered that in
the mid-sixth century, Earth suddenly became significantly cooler.
Although few historical records survive from that time, some accounts
found both in Asia and Europe mention a dimming of the sun and extremely
cold temperatures. Either a huge volcanic eruption or a large meteorite
colliding with Earth could have created a large dust cloud throughout
Earth's atmosphere that would have been capable of blocking enough
sunlight to lower global temperatures significantly. A large meteorite
collision, however, would probably create a sudden bright flash of
light, and no extant historical records of the time mention such a
flash. Some surviving Asian historical records of the time, however,
mention a loud boom that would be consistent with a volcanic eruption.
Therefore, the cooling was probably caused by a volcanic eruption.
The following appeared in a newspaper article published in the country
"Twenty years ago, one half of all citizens in Corpora met the standards
for adequate physical fitness as then defined by the national advisory
board on physical fitness. Today, the board says that only one quarter
of all citizens are adequately fit and suggests that spending too much
time using computers may be the reason. But since overall fitness levels
are highest in regions of Corpora where levels of computer ownership are
also highest, it is clear that using computers has not made citizens
less physically fit. Instead, as shown by this year's unusually low
expenditures on fitness-related products and services, the recent
decline in the economy is most likely the cause, and fitness levels will
improve when the economy does."
The following appeared in a letter to the editor of a newsletter on
"For the past decade, most health experts have advised teenagers to
avoid eating greasy foods in order to prevent acne and related skin
conditions, but the number of teenagers who sought medical help for
these skin problems has actually risen over the same period. In a recent
study, teenagers who avoided greasy foods for a month reported
approximately as many outbreaks of acne and related skin conditions as
did those who ate an average of two servings of greasy food per day.
Such data indicate that eating greasy foods is unlikely to be a cause of
acne and related skin conditions. Therefore, health experts should no
longer recommend that people avoid such foods."
From a draft textbook manuscript submitted to a publisher.
"As Earth was being formed out of the collision of space rocks, the heat
from those collisions and from the increasing gravitational energy of
the planet made the entire planet molten, even the surface. Any water
present would have evaporated and gone off into space. As the planet
approached its current size, however, its gravitation became strong
enough to hold gases and water vapor around it as an atmosphere. Because
comets are largely ice made up of frozen water and gases, a comet
striking Earth then would have vaporized. The resulting water vapor
would have been retained in the atmosphere, eventually falling as rain
on the cooled and solidified surface of Earth. Therefore, the water in
Earth's oceans must have originated from comets."
The following appeared in a medical newsletter.
"Doctors have long suspected that secondary infections may keep some
patients from healing quickly after severe muscle strain. This
hypothesis has now been proved by preliminary results of a study of two
groups of patients. The first group of patients, all being treated for
muscle injuries by Dr. Newland, a doctor who specializes in sports
medicine, took antibiotics regularly throughout their treatment. Their
recuperation time was, on average, 40 percent quicker than typically
expected. Patients in the second group, all being treated by Dr. Alton,
a general physician, were given sugar pills, although the patients
believed they were taking antibiotics. Their average recuperation time
was not significantly reduced. Therefore, all patients who are diagnosed
with muscle strain would be well advised to take antibiotics as part of
their treatment. "
The following appeared in a memo to the human resources manager at
Baobob Inc., a large architectural firm.
"Several well-known, retired architects were interviewed in Architecture
Today about changes in the field. Only one had earned a college degree
in architecture. All others had come into the field at an early age by
serving apprenticeships that required them to work under the direct
supervision of an experienced architect. Several of the colleges that we
recruit from report that many promising architecture students leave
school early in their undergraduate career. Therefore, because finding
talented architecture graduates is becoming more difficult, Baobob Inc.
should start an aggressive apprenticeship program and hire students who
express an interest in architecture directly out of high school rather
than wait for them to get out of college."
Thirteen years ago, researchers studied a group of 25 infants who showed
signs of mild distress when exposed to unfamiliar stimuli such as an
unusual odor or a tape recording of an unknown voice. They discovered
that these infants were more likely than other infants to have been
conceived in early autumn, a time when their mothers' production of
melatonin — a hormone known to affect some brain functions — would
naturally increase in response to decreased daylight. In a follow-up
study conducted earlier this year, more than half of these children —
now teenagers — who had shown signs of distress identified themselves as
shy. Clearly, increased levels of melatonin before birth cause shyness
during infancy and this shyness continues into later life.
The following appeared in a newsletter on dental health.
"A recent research study reported the experience of dentists whose
patients had, over a period of five years, regularly used Flux Dental
Floss as part of their dental hygiene routine. The report indicates that
these dentists had 50 percent fewer cases of gum disease than did
dentists whose patients did not use Flux regularly. In addition, most of
the Flux users who were surveyed by their dentists agreed that Flux's
mint flavor would encourage people to floss more often. Thus, even
though Flux may cost more than other brands of floss, it is clearly a
worthwhile investment for those who want to be assured of healthy teeth
The following appeared in a Letter to the Editor of the Shady Village
"Commuters are complaining that the rush hour traffic on Blue Highway
between Shady Village and Bright City has doubled their commuting time.
Some commuters have asked that an additional traffic lane be built, but
the recent creation of such a lane on nearby Green Highway apparently
attracted more commuters, judging from the fact that rush-hour traffic
jams actually increased there this past winter. To reduce rush-hour
traffic on Blue Highway, a bicycle lane should be added instead of a
traffic lane. This approach will succeed because many citizens of Shady
Village are avid bicyclists; 75 percent of respondents to a recent
questionnaire distributed there said they would like to bicycle more
hours per week than they currently do."
Collectors prize the ancient life-size clay statues of human figures
made on Kali Island but have long wondered how the Kalinese artists were
able to depict bodies with such realistic precision. Since archeologists
have recently discovered molds of human heads and hands on Kali, we can
now conclude that the ancient Kalinese artists used molds of actual
bodies, not sculpting tools and techniques, to create these statues.
This discovery explains why Kalinese miniature statues were abstract and
entirely different in style: molds could only be used for life-size
sculptures. It also explains why few ancient Kalinese sculpting tools
have been found. In light of this development, collectors should expect
the life-size sculptures to decrease in value and the miniatures to
increase in value.
The following appeared in a newsletter on nutrition and health.
"Although the multimineral Zorba pill was designed as a simple dietary
supplement, a study of first-time ulcer patients who took Zorba suggests
that Zorba actually helps prevent ulcers. The study showed that only 25
percent of those ulcer patients who took Zorba under a doctor's
direction developed new ulcers, compared to a 75 percent recurrence rate
among ulcer patients who did not take Zorba. Clearly, then, Zorba will
be highly effective in preventing recurrent ulcers and if health experts
inform the general public of this fact, many first-time ulcers can be
prevented as well."
The following appeared in an article from a popular newsmagazine.
"In 1888 a stone was unearthed in northern Wisconsin with an inscription
in an old Scandinavian alphabet and bearing the date 1362. Scandinavians
were not, however, exploring or emigrating to northern Wisconsin in the
fourteenth century. Recent analysis proves, in fact, that the stone had
been buried in the spot where it was found for no more than 100 years.
Moreover, the community near the discovery site was home to a group of
people who had formed a club to study medieval Scandinavian culture — a
period that includes the fourteenth century. The stone, therefore, is
not a genuine artifact of medieval Scandinavian culture inscribed in the
fourteenth century but most likely a hoax perpetrated by the group."
The following appeared in an article in the health section of a
"According to the available medical records, the six worst worldwide flu
epidemics during the past 300 years occurred in 1729, 1830, 1918, 1957,
1968, and 1977. These were all years with heavy sunspot activity — that
is, years when the Earth received significantly more solar energy than
in normal years. People at particular risk for the flu should therefore
avoid prolonged exposure to the Sun."
The following appeared in the health section of Glenntown's local
"Several national medical studies suggest that older people who have
pets tend to enjoy better health than those who do not have pets: those
who have pets have lower rates of high blood pressure and arthritis. It
seems clear that having to care for an animal promotes good health for
the older person. Therefore, Glenntown should establish a program to
give a small pet such as a dog or cat to all of its citizens who are
over the age of 65. This will help to insure that our senior citizens
enjoy good health and have fewer medical bills."
The following appeared in a report by the School District of Eyleria.
"Nationally, the average ratio of computers to students in kindergarten
through grade 12 (K-12) is 1:5. Educators indicate that this is very
good ratio. This means that across the country, all students have access
to and can use computers daily in their classrooms. In Eyleria's K-12
schools, the ratio of computers to students is 1:7. This number is
sufficient to ensure that all of Eyleria's students, by the time they
graduate from high school, will be fully proficient in the use of
computer technology. Thus, there is no reason to spend any of the
schools' budget on computers or other technology in the next few years."
The Treasury has once again introduced a dollar coin, the Pine Tree
dollar. Neither the Presidential dollar coin, introduced 11 years ago,
nor the Eagle dollar coin, introduced 3 years ago, remained in
circulation long: people simply preferred spending paper dollars.
However, a survey conducted soon after its release indicates that the
Pine Tree dollar is far more appealing than other dollar coins: 76
percent of respondents own the coin; 62 percent of those owning multiple
coins consider it so attractive that they are still saving rather than
spending the most recent coin to come into their possession. Since the
Pine Tree coin promises to become the dollar currency of choice, the
Treasury is correct to begin saving money by dramatically reducing the
costly printing of paper dollars.
When Stanley Park first opened, it was the largest, most heavily used
park in town. It is still the largest park, but it is no longer heavily
used. Video cameras mounted in the park's parking lots last month
revealed the park's drop in popularity: the recordings showed an average
of only 50 cars per day. In contrast, tiny Carlton Park in the heart of
the business district is visited by more than 150 people on a typical
weekday. An obvious difference is that Carlton Park, unlike Stanley
Park, provides ample seating. Thus, if Stanley Park is ever to be as
popular with our citizens as is Carlton Park, the town will obviously
need to provide more benches, thereby converting some of the unused open
areas into spaces suitable for socializing.
The following appeared in a memo from the Dean of the College of
Education at Omni State University.
"Only seven of our state's high schools offer even one course in Latin,
but over 80 percent of the graduates who study Latin at those seven
schools enroll in college. Furthermore, a recent study shows that
students who have mastered Latin perform much better in logic and
critical thinking. Thus, in order to increase the percentage of our high
school students who graduate from college as well as to ensure that they
receive a better education in critical thinking, Omni State University
should begin an intensive program to prepare our future teachers to
teach high school Latin."
The following appeared in a memo from the president of a chain of cheese
stores located throughout the United States.
"For many years all the stores in our chain have stocked a wide variety
of both domestic and imported cheeses. Last year, however, the five
best-selling cheeses at our newest store were all domestic cheddar
cheeses from Wisconsin. Furthermore, a recent survey by Cheeses of the
World magazine indicates an increasing preference for domestic cheeses
among its subscribers. Since our company can reduce expenses by limiting
inventory, the best way to improve profits in all of our stores is to
discontinue stocking many of our varieties of imported cheese and
concentrate primarily on domestic cheeses."
The following appeared in a letter from a firm providing investment
advice to a client.
"Homes in the northeastern United States, where winters are typically
cold, have traditionally used oil as their major fuel for heating. Last
year that region experienced 90 days with below-average temperatures,
and climate forecasters at Waymarsh University predict that this weather
pattern will continue for several more years. Furthermore, many new
homes have been built in this region during the past year. Because of
these developments, we predict an increased demand for heating oil and
recommend investment in Consolidated Industries, one of whose major
business operations is the retail sale of home heating oil."
The following appeared in a letter to the editor of a newspaper serving
the villages of Castorville and Polluxton.
"Both the villages of Castorville and Polluxton have experienced sharp
declines in the numbers of residents who pay property taxes. To save
money and improve service, the two villages recently merged their once
separate garbage collection departments into a single department located
in Castorville, and the new department has reported few complaints about
its service. Last year the library in Polluxton had 20 percent fewer
users than during the previous year. It follows that we should now
further economize and improve service, as we did with garbage
collection, by closing the library in Polluxton and using the library in
Castorville to serve both villages."
The following appeared in a memo from a budget planner for the City of
"To avoid a budget deficit next year, the City of Grandview must
eliminate its funding for the Grandview Symphony. Our citizens are well
aware of the fact that while the Grandview Symphony Orchestra was
struggling to succeed, our city government promised annual funding to
help support its programs. Last year, however, private contributions to
the Symphony increased by 200 percent, and attendance at the Symphony's
concerts-in-the-park series doubled. The Symphony has also announced an
increase in ticket prices for next year. Such developments indicate that
the Symphony can now succeed without funding from city government and we
can eliminate that expense from next year's budget. This action will
surely prevent a budget deficit."
Yellow-legged frogs were once common in high-altitude lakes in the
Sierra Nevada mountains, but they have become increasingly rare. Trout
feed on tadpoles and young frogs. Few lakes in the Sierra Nevada had any
trout in them until a hundred years ago. At that time, many lakes were
stocked with trout for recreational fishing, and now trout are common in
virtually all bodies of water in the Sierra Nevada. Researchers removed
the trout from one lake, and the frog population soon quadrupled. Since
frogs are capable of moving several miles over land, removing trout from
just a few lakes is clearly the way to restore the frog population to
its former levels.
Studies show that in 70 percent of traffic accidents, at least one
driver involved is less than 10 miles from home when the accident
occurs. This statistic indicates that drivers have a tendency to drive
incautiously when they are close to home, probably because familiar
surroundings give them a false sense of security. Thus, the places where
people feel safest are the places where they are in fact at greatest
risk of serious injury.
Copper occurs in nature mixed with other minerals and valuable metals in
ore, and the proportion of copper in the ore can vary considerably.
Until fairly recently, the only way to extract pure copper from ore was
by using a process that requires large amounts of electric energy,
especially if the proportion of copper in the ore is low. New
copper-extracting technologies can use up to 40 percent less electricity
than the older method to process the same amount of raw ore, especially
when the proportion of copper in the ore is high. Therefore, we can
expect the amount of electricity used by the copper-extraction industry
to decline significantly.
In measuring electrical activity in different parts of the brain,
researchers found that people who describe themselves as generally happy
have more activity in the left prefrontal lobe of their brains than do
other people. Therefore, a medication for stimulating the left
prefrontal lobe of the brain would be an effective treatment for
The following appeared in a memo from a manager of a car dealership.
"Ten years ago, long-term car leasing became available in our country of
Mohilia as an alternative to outright car ownership, and leasing has
steadily risen in popularity. For each of the last five years, the
number of people leasing new cars has surpassed the number buying new
cars. The average age of cars driven in Mohilia is six years; hence, if
new car leases again outnumber purchases this year, it is likely that
the majority of drivers will be driving leased, not individually owned,
cars. Therefore, we should change the focus of our business from selling
cars to leasing them."
The following appeared in a newsletter about education policy.
'The average annual earnings of high school dropouts are significantly
less than the average annual earnings of high school graduates. To
address this problem, the state governor has proposed that the state
should establish free vocational training programs for high school
dropouts. But the availability of such programs would probably encourage
some students who would otherwise have graduated to drop out in order to
pursue vocational training. Hence the proposed programs would lower, not
raise, the average earning potential of young people. Therefore, the
state should not establish the vocational training programs but should
instead focus on improving academic programs in our high schools.'
The following appeared in a newsletter about health.
"The proportion of children in the United States who are overweight is
greater now than ever before. Obesity rates among children have been
increasing since the 1970's and, during that same time period, the
proportion of children living in suburbs has increased. Whereas children
in rural areas tend to have outdoor active chores and children in cities
often walk to school or other places they need to go, children in
suburbs are typically driven everywhere. Thus the increase in childhood
obesity is probably due mainly to the suburbanization of America and the
associated decrease in the opportunities children have for exercise."
The following appeared as part of an article in a health and beauty
"A group of volunteers participated in a study of consumer responses to
the new Luxess face cream. Every morning for a month, they washed their
faces with mild soap and then applied Luxess. At the end of that month,
most volunteers reported a marked improvement in the way their skin
looked and felt. Thus it appears that Luxess is truly effective in
improving the condition of facial skin."
The cities of East Sacunda and West Sacunda are in an earthquake-prone
area. Since 1985 both cities have had stringent building codes requiring
all new buildings to have specific features designed to prevent damage
in an earthquake. Buildings built before 1985 are exempt from the codes,
but many building owners have modified their buildings to make them
conform to the 1985 codes. Last year a major earthquake hit the area,
and many people lost their homes. The number of people who were left
homeless was much higher in East Sacunda than in West Sacunda, however,
so we can conclude that building owners in East Sacunda were less likely
to modify their buildings so as to bring them up to the 1985 code
The following appeared in a letter to the editor of an archaeological
"Archaeologists excavated a cave that had been inhabited by prehistoric
people for thousands of years. These people hunted wild animals, many of
whose bones were found at levels corresponding to different times of
habitation. Most of the bones at the oldest levels, over 40,000 years
old, were from a deer species whose modern-day descendants are known to
prefer woodland habitats, whereas most of the bones at more recent
levels, dating from 30,000 to 10,000 years ago, were from a gazelle
species whose modern-day descendants are known to prefer grasslands. We
can thus conclude that the climate of the area changed dramatically
between 40,000 and 30,000 years ago, causing the terrain to change from
woodland to grassland."
The following appeared in a magazine for the trucking industry.
"The Longhaul trucking company was concerned that its annual accident
rate (the number of accidents per mile driven) was too high. It granted
a significant pay increase to its drivers and increased its training
standards. It also put strict limits on the number of hours per week
each driver could drive. The following year, its trucks were involved in
half the number of accidents as before the changes were implemented. A
survey of other trucking companies found that the highest-paid drivers
were the least likely to have had an accident. Therefore, trucking
companies wishing to reduce their accident rate can do so simply by
raising their drivers' pay and limiting the overall number of hours they
The following appeared as an editorial in a health magazine.
"Clormium 5 is an odorless, tasteless, and generally harmless industrial
by-product that can enter the water supply. A preliminary study has
linked cooking with water containing clormium 5 to an increased
incidence of allergies and skin rashes. Tests of the drinking water in
several areas have revealed the presence of clormium 5. Although it is
possible to remove clormium 5 from water, the costs of routine testing
and purification are higher than many communities can afford. Therefore,
in order to prevent allergies and skin rashes, communities that cannot
afford to rid their drinking water of clormium 5 should replace drinking
fountains in public buildings, such as schools and libraries, with
Allergies are an overreaction of the immune system to certain stimuli.
One view is that allergies can develop as the result of childhood
exposure to certain irritants, such as dust or animal dander, while the
immune system is not yet mature. Another view is that exposure to
particular bacteria early in childhood actually triggers the proper
development of the immune system, and that limiting exposure to these
bacteria through excessive hygiene can cause children's immune systems
to overreact to certain irritants later on. A new study supports the
second view: children who are washed especially frequently and whose
parents clean their homes especially frequently are more likely to
develop allergies than are other children. So in order to reduce the
incidence of allergies in children and adults, parents should not limit
children's exposure to irritants or bacteria.
The following appeared in a letter to an editor.
"In many countries, wood is the primary fuel used for heating and
cooking, but wood smoke can cause respiratory and eye problems, and
extensive use of wood causes deforestation, a major environmental
problem. In contrast, charcoal, made by partially burning wood in a
controlled process, is a fuel that creates less smoke than wood does.
Moreover, although charcoal costs slightly more than wood, less charcoal
is needed to produce the same amount of heat. Therefore, people who use
wood as their primary fuel can, without experiencing economic hardship,
switch to charcoal and can thereby improve their health and preserve the
The following appeared in a memo from the business manager of Medicine,
Inc., a local drugstore.
"Most business analysts for the drugstore industry have stated that even
when a nation's economy is weak, drugstores' profits are unlikely to
decline appreciably. While consumers might put off some kinds of
purchases when the economy is slow, prescription and over-the-counter
drug purchases are dictated by consumers' health needs, which are
independent of the economy. Therefore, Medicine Inc. is likely to
continue to have increasing profits and should plan to open an
additional drugstore next year."
The following appeared in a memo written by the head of the Gorham
"Our school cafeteria should make changes in the lunches that it serves
in order to improve the health of our students. Several teachers and I
have observed that students who eat these meals tend to eat the main
course and the dessert, but seldom finish the vegetable portion. This
pattern means that students are missing the vital nutritional benefits
of fruits and vegetables, which are typically rich in vitamins and
minerals. Therefore, the school cafeteria should serve larger fruit and
vegetable portions along with smaller main course and dessert portions.
This change will be effective because, according to research conducted
at the Rose Children's Hospital, children eat the same amount of food
served to them — about 55 percent, on average — no matter what the main
The following appeared in the letter to an editor of a Myrian newspaper.
"Under Governor Winslow's leadership over the past four years, Myria has
enjoyed unprecedented prosperity. Average wage increases this year are
higher than they have been at any time since the 1970's, the number of
people who report being unemployed has decreased by 10 percent, and
construction of new homes is up by one third. In contrast, over the past
four years Governor Winslow's opponent, Mr. Homer, has been mayor of a
city in which only a small number of new businesses have opened. If
Myrians want another four years like the past four years, they should
reelect Governor Winslow."
The following appeared in a memo from a member of the Clark City School
"Mason Elementary School is faced with a shortage of classroom space. At
the same time, parents in our district are increasingly expressing the
desire to see improvements in their children's reading abilities.
Therefore, we should reduce the number of physical education classes at
Mason Elementary and convert part of the gymnasium to class-room space.
The school will gain the additional space for classrooms without the
cost of extending the building and can use the time that students would
have spent in physical education classes to provide more reading
instruction. This plan will lead to improvements in students' reading
The following appeared in a memo to managers of Christine's, a chain of
"Several major newspapers have recently run articles noting an increased
interest in pottery. The number of potters in this country has risen by
eighteen percent in the past five years, and pottery is particularly
gaining popularity on college campuses. In order to take advantage of
these trends, Christine's should immediately begin carrying a larger
volume of pottery supplies. Since several of our stores have recently
experienced a decrease in sales of painting supplies, all store managers
should reallocate shelf space from the painting area for the display of
pottery. Stores should display posters showing pottery that is designed
to appeal to college-age individuals. These actions will undoubtedly
increase our profits dramatically."
The following appeared in a newsletter about health published in the
country of Sauria.
"According to Sauria's leading nutritional experts, a diet high in
complex carbohydrates, and low in fat is optimal for good health and
longevity. Because this was the diet of the people who lived in ancient
Sauria, one would expect them to have had long and healthy lives. Yet
the mummified remains of Sauria's ruling classes from two to three
thousand years ago show the existence of many medical problems among the
ancient Saurians, including dental problems, elevated blood pressure,
obesity, heart disease, and early mortality. Clearly, the diet of the
ancient Saurians was responsible for these problems. The high incidence
of high blood pressure, obesity, and heart disease in Sauria today even
among those who have tried low-fat, high-carbohydrate diets further
proves that Sauria's leading nutritional experts are wrong."
The following appeared in a newspaper published in the state of Celera.
"Speed limits on our state's highways should be eliminated in order to
increase our state's prosperity. Because greater speed means more
efficient travel, commercial deliveries will be faster, increasing
business profits. Elimination of speed limits will also make driving
more attractive to motorists, so that more people will use the highways,
providing more highway toll revenues for the state. At the same time,
safety on our highways will not be affected: daytime speed limits were
eliminated last year in the western states of our country, and no
significant increase in the number of accidents in these states has been
The following appeared in an editorial on health problems in the country
"Some pharmacies now feature ultrasound machines that screen for an
elevated risk of stroke. For a fee, a technician presses a probe against
the neck to determine whether any plaque has thickened the walls of the
main artery leading to the brain. Researchers have shown that a
thickening of artery walls is associated with elevated stroke risk, and
such scans typically find that anywhere from 5 to 20 percent of clients
have detectable plaque. All pharmacies should offer this service,
because early detection of increased risk for stroke will encourage
clients to consult with their doctors and make important life-style
changes to reduce their risk of having a stroke. This in turn will cause
a decrease in overall medical costs in Corpora."
The following appeared in an article in Supplements Today.
"Dieticians have long known that professional athletes who eat a lot of
nuts have higher levels of endurance than those who do not. Researchers
have recently discovered that the particular combination of vitamin N
and fiber found in some nuts provides a boost for those who participate
in strenuous physical activities daily. Both vitamin N and fiber
supplements are easily synthesized and widely available. As a result,
all those who participate in athletic activities will be able to
increase their endurance and win more games by taking vitamin N along
with a fiber supplement."
The following is a recommendation from the human resources department at
Techforce Computer Company.
"Many working parents report that problems related to their childcare
arrangements are a major reason for absenteeism from their jobs.
Bridgewell Corporation, a tele-communications company, implemented an
on-site childcare program and after one year, the company reported that
unscheduled absences had declined by 25 percent. Since Techforce has had
an increase in unscheduled employee absences over the past year, we
should therefore implement our own on-site childcare program. The
program will undoubtedly reduce our unscheduled employee absences,
resulting in significantly increased productivity."
The following appeared in a memo from a vice president of a large,
highly diversified company.
"Ten years ago our company had two new regional office buildings built
in two different regions. The buildings were erected by two different
construction companies — Alpha and Zeta. Even though the two buildings
had virtually identical floor plans, the building constructed by Zeta
cost 30 percent more to build, and its expenses for maintenance last
year were twice those of the building constructed by Alpha. Furthermore,
the energy consumption of the Zeta building has been higher than that of
the Alpha building every year since its construction. Such data, plus
the fact that Alpha has a stable workforce with little employee
turnover, indicate that we should use Alpha Construction Company, rather
than Zeta, for all future building projects."
The following appeared in a memo from the president of Bower Builders, a
company that constructs new homes.
"A nationwide survey reveals that the two most desired home features are
a bathroom with a whirlpool tub and a large kitchen. Homes in a nearby
development built by our competitor, Domus Construction, have whirlpool
tubs and have sold much faster and at significantly higher prices than
the average. To increase our sales and profits, we should include
whirlpool tubs and larger kitchens as standard features in all our new
homes. Since our recent buyers have voiced no complaints about small
yards, we can also increase profits by decreasing the size of our
The following appeared in a memo from a budget planner in Sophia County.
"Census data indicate that the number of retired couples without
children who are moving into Sophia County is steadily rising; private
schools in our county report substantial increases in enrollment; and a
statewide survey of parents shows that over 10 percent now support the
idea of home schooling instead of public schooling funded by the county
government. Such demographic trends suggest that our county will not
have to construct new school buildings and that we can therefore
decrease the budget for county-funded public schools."
The following appeared in a magazine focusing on health and fitness.
"A recent study of several nutritional supplements showed that subjects
who took a daily pill containing luceen had significantly better vision
of distant objects than subjects in the study who took other nutritional
supplements. Luceen appears naturally in a tasty fruit that grows on the
island of Bonopia, and very few inhabitants of that island wear
eyeglasses or other corrective lenses. Such evidence suggests that
people who develop vision problems should take regular luceen
The following appeared in a memo from the manager of television station
"A nationwide survey reveals that a sizeable majority of men would like
to see additional sports programs on television. After television
station WACK increased its sports broadcasts, its share of the
television audience in its viewing area almost doubled. To gain a larger
audience share in our area, and thus increase company profits, KICK
should also revise its broadcast schedule to include more sports
The following appeared in a memo from the director of a large group of
"In a laboratory study of liquid antibacterial hand soaps, a
concentrated solution of Nadasept killed 40 percent more bacteria than
the liquid hand soaps currently used in our hospitals. During a
subsequent test of Nadasept at our hospital in Saluda, that hospital
reported significantly fewer cases of patient infection than did any of
the other hospitals in our group. Therefore, to prevent serious patient
infections, we should supply Nadasept at all hand washing stations
throughout our hospital system."
The following appeared in a memo from the economic minister of the small
"Using a newly developed variety of seed, farmers in our neighboring
country Abundia produced 80 percent more rice last year than in any
previous year. To increase the income of farmers in our own country, we
should encourage them to cultivate this new variety of rice rather than
some of their traditional crops. Such high yields of rice will also
improve our country's balance of trade by enabling us to begin exporting
The following appeared in a memo from the chief operating officer of the
Presto Manufacturing Company.
"Since orders for our major product increased by over 200 percent last
quarter, we should promptly expand production by building a new
manufacturing plant in Summit City. Summit City is the ideal location
for the new plant because it has low property taxes, extensive blocks of
land available for immediate purchase, and a large number of residents
who are not currently employed."
The following appeared in a memo from the president of a company that
makes breakfast cereals.
"In a recent study, subjects who ate soybeans at least five times per
week had significantly lower cholesterol levels than subjects who ate no
soy products. By fortifying our Wheat-O cereal with soy protein, we can
increase sales by appealing to additional consumers who are concerned
about their health. This new version of Wheat-O should increase company
profits and, at the same time, improve the health of our customers."
The following appeared in a letter from the mayor of Tudor City.
"After a major airline chose Yorkville as its regional flight hub, the
number of businesses in that city almost doubled and local tax revenue
increased by 50 percent. In addition, as travel to Yorkville became
easier, most respondents to a survey of the country's top executives
identified Yorkville as a desirable place to transact business. To
secure efficient transportation for Tudor City and stimulate our local
economy, we should build a new airport, like the one in Yorkville, that
is suitable for a regional flight hub."
Blue City Highway had always been notorious for its tight curves and
poor roadway visibility, and the accident rate there was generally very
high. Last year the highway was redesigned to broaden the curves and
improve roadway visibility. Drivers report that they now feel much safer
driving on the highway and that the redesign has been a big improvement.
But the number of accidents on the highway has not been significantly
lower in the six months since the redesign than it was in the six months
before the redesign. Therefore, the redesign clearly did not improve the
curves and roadway visibility enough to make a difference.
One kind of brain-scanning device is used by doctors to monitor normal
as well as abnormal activity in a patient's brain. The device provides
precise measurements of blood flow in the brain, a known indicator of
how the brain is working. Unfortunately, the device requires patients to
remain completely still with their heads in the scanning machine, which
makes a very loud noise. Under these uncomfortable conditions, it is
doubtful that doctors can get accurate measurements. A new head-mounted
device that measures eye movements rather than blood flow and allows
patients to move around will undoubtedly provide better brain
measurements. Thus, the new head-mounted device should replace the older
device at all hospitals and research institutions.
The following appeared in a health newsletter.
"According to a recent study, people with many social ties report
catching colds less often than do people with few social ties.
Consequently, researchers conclude that having an active social life
probably helps strengthen the immune system. The researchers note that
catching a cold — one of a family of highly contagious viruses — gives
the cold-sufferer temporary immunity to that virus in the future, but
not to the many other related viruses. Merely being exposed to a new
cold virus, however, is not enough for a person to catch a cold, since a
strong immune system can successfully fight off some new viruses. Thus,
in order to prevent catching a cold, people should strengthen their
immune systems by becoming more active socially."
The following editorial appeared in a newspaper in the country of
"The Eliot Valley region was primarily agricultural twenty years ago. In
the past twenty years, however, many computer-chip manufacturers have
opened factories there. A recent study found that water pollution in the
region was worse than in any other region in the country. Moreover, the
computer-chip factories, which use large quantities of water to
manufacture the chips, are probably responsible for the low levels of
water in the region's lakes and reservoirs. Therefore, if the region's
computer-chip makers had limits placed on the amount of water they could
use, water quality would improve."
The following appeared in an editorial in the Seatown newspaper.
"Seatown has a large port exclusively for fishing boats, whose owners
pay fees for the upkeep of the docks and for facilities for cleaning
engines and repairing nets. In recent years, declining fish populations
have decreased fishing revenue and forced many owners to stop fishing
altogether. As a result, the port has a high vacancy rate and port
managers are considering allowing pleasure boats, including cruise ships
and other large vessels, to use the port in order to increase revenue.
But allowing pleasure boats into the port would be a mistake, because
the fishing boats would be forced out of the port. We should preserve
the port for the fishing fleet, which, unlike pleasure boats,
contributes to the prosperity of Seatown."
The following appeared in a Brenton newspaper.
"The Brenton power plant draws water from Scott's River for its cooling
system and releases the warmed water back into the river. The town
council recommends that the plant install a more efficient cooling
system that uses less water, claiming it will be more environmentally
sound. However, in Uptown, where the new system is used, a study found
that the complex network of pipes in the new system tends to accumulate
algae. The build up of algae can be avoided by scrubbing the pipes,
which is costly, or by adding an herbicide to the water in the pipes to
prevent algae accumulation. But water containing the herbicide cannot be
released back into the river and it is known that low water levels can
harm river ecosystems accustomed to higher levels. Therefore, Brenton
power plant should continue to use the old cooling system exclusively."
The following appeared in a letter to the editor of the Maple City
"Twenty years ago Pine City established strict laws designed to limit
the number of new buildings that could be constructed in the city. Since
that time the average housing prices in Pine City have increased
considerably. Chestnut City, which is about the same size as Pine City,
has over the past twenty years experienced an increase in average
housing prices similar to Pine City, but Chestnut City never established
any laws that limit new building construction. So it is clear that laws
limiting new construction have no effect on average housing prices. So
if Maple City were to establish strict laws that limit new building
construction, these laws will have no effect on average housing prices."
The following appeared in a memo from the Principal of Sherwood Junior
"It appears that the lighting in Sherwood High's classrooms, which have
large windows but minimal overhead light sources, is impairing student
academic performance and teacher morale. Records show that during
December and January, the two months with the fewest hours of daylight,
attendance rates fall, average daily class participation drops, and
grades decline. Teacher resignations are also highest during these
months. According to a study of Tundra Vocational School, which
experiences entire seasons with little daylight, students' grade point
averages increased when Day Glow light bulbs, which mimic sunlight, were
installed in classrooms. This study suggests that Sherwood can improve
students' academic performance and teachers' morale by using Day Glow
light bulbs in winter."
The following appeared in a memo from the vice president of marketing at
"A recent study of Dura-Sock wearers suggests that our company is
wasting the money it spends on its patented 'Endure' manufacturing
process, which ensures that our socks are strong enough to last for two
years. Dura-Sock has always advertised its use of the 'Endure' process,
but the new study shows that the average Dura-Sock customer actually
purchases new Dura-Socks every three months. Furthermore, Dura-Sock
customers surveyed in our largest market, northeastern United States
cities, say that they most value Dura-Sock's stylish appearance and
availability in many colors. These findings suggest that Dura-Sock can
increase its profits by discontinuing its use of the 'Endure'
The following proposal was raised at a meeting of the Franklin City
"Franklin Airport, which is on a bay, is notorious for flight delays.
The airport management wants to build new runways to increase capacity
but can only do so by filling in 900 acres of the bay. The Bay Coalition
organization objects that filling in the bay will disrupt tidal patterns
and harm wildlife. But the airport says that if it is permitted to build
its new runways, it will fund the restoration of 1,000 acres of wetlands
in areas of the bay that have previously been damaged by
industrialization. This plan should be adopted, for it is necessary to
reduce the flight delays, and the wetlands restoration part of the plan
ensures that the bay's environment will actually be helped rather than
The following was published by a consumer protection agency.
"Three years ago, So-Low launched a nationwide ad campaign, focusing
heavily on sunny regions and distributing free sunglasses there. But
although So-Low sunglasses cost less than higher-priced brands, they
block a smaller proportion of the Sun's rays, including the type of rays
known to damage the eyes even when the person wearing the sunglasses
feels no discomfort. A recent study suggests that So-Low sunglasses can
actually increase the risk of damage to people's eyes by creating a
false sense of security. The study shows a sharp increase in the
incidence of vision problems in the sunny regions over the past three
years. These findings suggest that anyone concerned about eye damage
from the Sun should avoid So-Low brand and instead either pay for
higher-priced brands or wear no sunglasses at all."
A recently completed study shows that people dwelling in stairs-only
apartment buildings (that is, buildings without elevators) live an
average of three years longer than do people who live in buildings with
both elevators and stairs. A second study shows that elderly residents
of buildings with elevators make, on average, twice as many visits to
doctors each year as do elderly residents of buildings without
elevators. These findings suggest that even a very moderate amount of
daily exercise, such as that required to use the stairs leading to and
from one's apartment, can increase people's health and longevity. The
findings also suggest that new apartment buildings should be constructed
with as few elevators as possible.
The following appeared in a clothing industry trade journal in the
country of Sartoria.
"A popular fashion magazine recently conducted a survey of consumers'
opinions about clothing prices, using prepaid mailing envelopes.
Eighty-nine percent of the approximately 20,000 respondents reported
that they were either 'dissatisfied' or 'very dissatisfied' with current
clothing prices. The large number of responses indicates that the
Sartorian clothing industry is at risk. Given the survey results,
clothing manufacturers must find a way to reduce prices in order to keep
their existing customers and maintain their businesses."
The following appeared in a memo from Grocery Town's regional manager.
"The new Grocery Town store in Elm City, located near a new residential
development, has a 'high-low' pricing policy where average prices are
relatively high, but deep discounts are offered on some items in weekly
specials. This store has been showing increased profits every month as
the nearby residential development gets closer to full capacity. It
follows that people prefer a pricing policy where they can find bargains
on specific items. Since there is a new residential development planned
in Oak City, we should change the pricing policy at all of our Oak City
stores from our current 'everyday low prices' policy to a 'high-low'
policy. This will increase the profits at all of our stores in Oak
The following is a memo from the business manager of Valu-Mart stores.
"Over 70 percent of the respondents to a recent survey reported that
they are required to take more work home with them from the workplace
than they were in the past. Since Valu-Mart has not seen impressive
sales in its office-supply departments in the past, we should take
advantage of this work-at-home trend by increasing at all Valu-Mart
stores the stock of home office machines such as printers, small copy
machines, paper shredders, and fax machines. We will also increase stock
of office supplies such as paper, pens, and staplers. With these
changes, our office-supply departments will become the most profitable
component of our stores."
The following appeared in a newsletter from a national astronomy
"Various sources are predicting higher-than-average temperatures across
the country next winter, including in Sun City, the traditional location
of our yearly winter conference. Higher winter temperatures are sure to
result in higher-than-usual tourism in Sun City, a location already
known for its attractive beaches and good weather. Hotels will have
fewer rooms available, transportation will be more difficult to reserve,
and public places such as parks and restaurants will be more crowded.
These conditions are likely to significantly reduce attendance at the
conference. We should therefore move our conference to a city less
popular with winter tourists."
The following is a letter to the editor of the Waymarsh Times.
"Traffic problems here in Waymarsh are obviously reaching record levels.
While just three months ago it would take me 15 minutes to get to work,
it now takes closer to 25. Waymarsh should follow the example of our
neighboring city Gearsville. Last year, Gearsville implemented a policy
that rewards people who share rides to work with coupons for free gas.
Pollution levels in Gearsville have dropped since the policy was
implemented, and several friends who live in Gearsville tell me that
their trip to work is quicker than it used to be. With the terrible
traffic and high pollution in Waymarsh, we must implement a policy
similar to Gearsville's."
The following appeared in a health newsletter.
"A ten-year nationwide study of the effectiveness of wearing a helmet
while bicycling indicates that ten years ago, approximately 35 percent
of all bicyclists reported wearing helmets, whereas today that number is
nearly 80 percent. Another study, however, suggests that during the same
ten-year period, the number of accidents caused by bicycling has
increased 200 percent. These results demonstrate that bicyclists feel
safer because they are wearing helmets and they take more risks as a
result. Thus, to reduce the number of serious injuries from bicycle
accidents, the government should concentrate more on educating people
about bicycle safety and less on encouraging or requiring bicyclists to
The following is a memo from the president of Cyberell Computer Company.
"All of our customer-service employees recently attended a two-day
retreat during which they received retraining in effective customer
service. Subsequently, Cyberell's employee-performance study showed that
the retreat benefited new employees — those who have worked with
Cyberell for less than two years — far more than it did experienced
employees. According to the study, after the retreat new employees were
able to handle an average of ten percent more calls per hour, and the
total number of customer complaints about new employees decreased, but
experienced employees showed little improvement in these areas.
Therefore, Cyberell should send only new employees to future retreats
and should use the resulting savings to double the length of the
retreats so that the retreats will be more likely to yield optimum
The following appeared in the Pine City Gazette.
"Fifteen years ago, Pine City launched an electricity-conservation
program that reimbursed residents some of the cost for replacing
energy-wasteful motors, home office equipment, and home appliances with
energy-efficient ones. For ten years, spending on this program increased
annually, and annual total energy consumption declined. But spending on
the program began to decline five years ago, and since then Pine City's
total electricity consumption has increased sharply. If this increased
usage continues, the city will have to build a costly new power plant.
Obviously the best way to avoid this expense is to increase
reimbursement to residents for replacing energy-wasteful equipment. This
will reduce energy usage to the levels of five years ago."
The following appeared in a health newsletter.
"Eating a heavy meal may increase the risk of heart attack. A recent
survey of 2,000 people who had had a heart attack revealed that 158 of
them said they had eaten a heavy meal within 24 hours before their heart
attack, and 25 of them said they had eaten a heavy meal within 2 hours
before their heart attack. Eating and digesting food releases hormones
into the bloodstream and temporarily increases heart rate and blood
pressure slightly. Both of these things put stress on the heart.
Therefore, people who are at risk of having a heart attack can lower
that risk by not overeating."
The following is a memo from the business manager of National Daily
"To expand the home delivery service of our national newspaper, we
should concentrate on the state of Urba rather than on the state of
Sylva. First, the population of Sylva is more widely dispersed, which
would require us to spend more money to deliver our papers in that area,
resulting in less profit per customer. Second, a long-term study of
television viewing habits suggests that Sylvans prefer local to national
news, since they spend twice as much time viewing local news programs as
they do viewing national programs. Finally, because events in Urba
receive more coverage in our newspaper than do events in Sylva, we can
expect Urbans to be more interested in reading our newspaper."
The following is a recommendation from the president of Appleby College.
"Whereas Appleby College holds class reunions every five years, Edelston
College holds annual reunions for all classes, during which Edelston's
alumni are treated to banquets, lectures, and student performances,
enhancing their loyalty to the college and their willingness to donate
money. Edelston College receives most of its alumni donations during or
shortly after these reunions. Therefore, the best way for Appleby to
increase its alumni donations is to offer similar reunion activities and
to have each graduating class hold annual reunions."
The following appeared in a health magazine.
"It has long been believed that getting at least eight hours of sleep a
night is good for health. But a recent six-year study of adult sleeping
habits found that people who reported sleeping eight or more hours a
night had a higher rate of certain health problems than did those who
reported sleeping seven hours a night. People who reported sleeping five
hours a night also had an increased rate of the health problems, but
this increase was slight compared to that for people who reported
sleeping eight or more hours a night. Clearly, people should try to get
seven hours of sleep, and they should worry more about getting too much
sleep than too little."
The vice president for human resources at Climpson Industries sent the
following recommendation to the company's president.
"In an effort to improve our employees' productivity, we should
implement electronic monitoring of employees' Internet use from their
workstations. Employees who use the Internet from their workstations
need to be identified and punished if we are to reduce the number of
work hours spent on personal or recreational activities, such as
shopping or playing games. By installing software to detect employees'
Internet use on company computers, we can prevent employees from wasting
time, foster a better work ethic at Climpson, and improve our overall
The following appeared in an editorial in the Garden City Gazette.
"To address the parking problems in our downtown business district, it
has been proposed that the city increase parking capacity by building a
four-story parking garage. However, this project would cost more than it
would to improve the downtown pedestrian plaza. Because the pedestrian
plaza is an important attraction that draws people to the downtown area,
improvements to it will increase business for downtown merchants. The
merchants' higher profits will ultimately produce increased tax revenues
for the city. Therefore, we should invest in the plaza improvements
first and then use the revenues thus generated to pay for the
construction of the parking garage."
The following appeared in the Sherwood Times newspaper.
"A recent study reported that pet owners have longer, healthier lives on
average than do people who own no pets. Specifically, dog owners tend to
have a lower incidence of heart disease. In light of these findings,
Sherwood Hospital should form a partnership with Sherwood Animal Shelter
to institute an 'adopt-a-dog' program. The program would encourage dog
ownership for patients recovering from heart disease, which will help
reduce medical costs by reducing the number of these patients needing
ongoing treatment. In addition, the publicity about the program will
encourage more people to adopt pets from the shelter, which will reduce
the risk of heart disease in the general population."
The following appeared in the annual report of a chain of stores that
sell supplies for do-it-yourself home improvements.
"Current reports indicate that sales of new homes nationwide declined by
9 percent during the past year, while sales of existing homes increased
by 16 percent. Thus we can expect that the percentage of homeowners who
will be making repairs or improvements to their homes will also
increase. In addition, people who buy existing homes will have more
money left over after the purchase to spend on home improvements.
Finally, people who buy existing homes are more likely to make
improvements themselves, as opposed to paying someone else. These
factors combined indicate we can expect an increasing demand for
products in all our stores nationwide, thus increasing our profits in
the coming year."
The following appeared in an environmental newsletter published in Tria
"The marine sanctuary on Tria Island was established to protect certain
marine mammals. Its regulations ban dumping and offshore oil drilling
within 20 miles of Tria, but fishing is not banned. Currently many fish
populations in Tria's waters are declining, a situation blamed on
pollution. In contrast, the marine sanctuary on Omni Island has
regulations that ban dumping, offshore oil drilling, and fishing within
10 miles of Omni and Omni reports no significant decline in its fish
populations. Clearly, the decline in fish populations in Tria's waters
is the result of overfishing, not pollution. Therefore, the best way to
restore Tria's fish populations and to protect all of Tria's marine
wildlife is to abandon our regulations and adopt those of Omni."