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Market Research Manager Job Description

RESPONSIBILITIES: Senior level individual contributor that provides complete, thorough staff work performing research and analysis of the company's markets and customers. Research and make presentations on critical customer, and market trends. Analyze customer needs, perceptions, and behavior through a combination of proprietary and syndicated customer research studies. Develop research questionnaires, analyze and interpret the data, develop presentations and make recommendations on findings. Coordinate major research programs. Perform statistical analysis and modeling of customer research results. Support vendors to conduct research. Contribute to analysis of market environment & future trends; make recommendations based on findings. Publish regular updates on market environment to track company progress. Provide customer data for marketing campaigns & customer analytics. Maintain and provide on-going support for research databases and models. Manage on-going tracking studies providing monthly updates and insightful summaries. Document all research findings. Coordinate with others on the research team. Support client teams providing an integrated view of their segment/market or function. Focus on Wireless Data research needs.

REQUIREMENTS: Must have a minimum of four years experience managing quantitative and qualitative market research projects. Proficiency with personal computers including Microsoft Word, PowerPoint and Excel, is required. Must have the ability to apply statistical and other multivariate analyses. Must have strong verbal and written communication skills and the ability to clearly communicate research results/conclusions in written reports. Must think strategically: critically evaluate and clearly synthesizes information. Demonstrate maturity and good judgment. Must have the ability to work independently. Must be able to demonstrate the ability to organize and complete multiple projects in an efficient and timely manner. Must show extreme attention to follow through and work quality. Excellent interpersonal skills, with a ability to effectively interact with a diverse team of people, is required. Must demonstrate the ability to deal with a fast paced environment with changing work priorities.

EDUCATION: Bachelor's degree in related discipline or equivalent experience required. Master's degree or other advanced degree in related discipline preferred.


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