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Deputy Director Market Research Job Description

Responsible for the conception, analysis and conduct of U. S. Marketing Research programs to provide management with accurate, timely and relevant business strategy conclusions and recommendations to support Marketing/Sales and R&D decisions. This information will be used to manage the company's portfolio of products, to evaluate licensing opportunities for related products, and manage the competitive product strategies. Product lines may include a large portfolio of existing products and business segments, which use multiple and varied external secondary databases. The Manager's proactive assessment of marketing research needs is critical to the marketing success of corporate projects. The incumbent directs the activities of and sets priorities for the personnel that he or she manages, incorporating long-term strategic thinking into the process with the goal of maximizing profits to the corporation.

Requires an MBA or other advanced degree in fields such as Life Sciences, Economics or Public Health or equivalent experience. Minimum of ten years marketing research experience in international or US at least four of which are in the pharmaceutical industry. A minimum of one year supervisory and/or marketing research training experience, or equivalent background. Requires a high degree of skill and experience in all aspects of secondary research using more than 15 different audits as well as thorough knowledge of questionnaire design (to elicit qualitative and quantitative feedback without introducing bias), and data analysis including technical approaches such as conjoint, perceptual mapping, logit analysis and factor analysis. The incumbent must have the ability to interface with high levels of internal management. In addition, the position requires coordination of projects with diverse groups and an ability to clearly and concisely communicate both verbally and in writing.

Requires an MBA or other advanced degree in fields such as Life Sciences, Economics or Public Health or equivalent experience. Degree beyond MBA or equivalent experience preferred. Minimum of ten years marketing research experience in US or international, at least six to eight are in the pharmaceutical industry. A minimum of three years of supervisory and/or marketing research training experience, or equivalent background. Incumbent must have a sound knowledge of company products, PDU products in development, multiple markets, marketing activities and objectives. Incumbent must be able to work with a high degree of independence, plan, organize and implement multiple projects within time and budget constraints. Must be able to read and comprehend scientific and legal documents, publications and reports.


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