Assistant Brand Manager Job Description
Title: Assistant Brand Manager
The overall role of brand management is to create consumer demand.
They are responsible for formulating the brand’s long-term strategy
and developing and executing marketing plans. They define the
brand’s pricing, packaging, trade merchandising, advertising and
promotion strategies and allocate the budget accordingly. They
execute marketing initiatives in support of long term strategies
through leadership of the business unit team. They are accountable
for delivering the brand’s profit, volume and market share
objectives. This position assists the business unit team on
assigned brands or will manage smaller brands in all aspects of the
Closely monitors and analyzes sales volumes, market share
trends and competitive activity.
Assists in developing and executing promotional initiatives
to profitably increase consumption within budgeted parameters.
Assists in the identification and development of business
building ideas and works with other business unit team members to
execute the plans that meet investment criteria.
Coordinates product management and/or cost reduction projects
with internal and external resources to achieve results (product
development, production planning, trade promotion, sales, market
research, consultants and advertising agencies).
Analyzes consumption and shipment data and compares results
to established objectives to assure the effectiveness of marketing
BS/BA degree in a business related function
MBA (concentration in Marketing preferred)
Demonstrated leadership and team skills
Strategic thinking skills
Analytical and problem solving skills
Communication skills (written and oral)
Multifunctional skill base (financial, operations as well as
Persuasiveness and tenacity to sell ideas
High level of initiative and assertiveness