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Assistant Brand Manager Job Description

Position Title:  Assistant Brand Manager

Summary:     The overall role of brand management is to create consumer demand.   They are responsible for formulating the brand’s long-term strategy and developing and executing marketing plans.  They define the brand’s pricing, packaging, trade merchandising, advertising and promotion strategies and allocate the budget accordingly.  They execute marketing initiatives in support of long term strategies through leadership of the business unit team. They are accountable for delivering the brand’s profit, volume and market share objectives.  This position assists the business unit team on assigned brands or will manage smaller brands in all aspects of the P&L.


         Closely monitors and analyzes sales volumes, market share trends and competitive activity.

         Assists in developing and executing promotional initiatives to profitably increase consumption within budgeted parameters.

         Assists in the identification and development of business building ideas and works with other business unit team members to execute the plans that meet investment criteria.  

         Coordinates product management and/or cost reduction projects with internal and external resources to achieve results (product development, production planning, trade promotion, sales, market research, consultants and advertising agencies).

         Analyzes consumption and shipment data and compares results to established objectives to assure the effectiveness of marketing programs.

Educational Requirements:  

         BS/BA degree in a business related function

         MBA (concentration in Marketing preferred)  

Success Attributes:            

         Demonstrated leadership and team skills

         Strategic thinking skills

         Analytical and problem solving skills

         Communication skills (written and oral)


         Results orientation

         Multifunctional skill base (financial, operations as well as marketing)

         Persuasiveness and tenacity to sell ideas

         High level of initiative and assertiveness


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