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Sample Personal Statement for Media Management
CollegeInfo.com Works With Over 1300 Online Schools And Campuses.  Online MBA Programs allow you to earn your MBA from home. Find CollegeInfo.com. Enjoy The Flexibility Of Online Nursing Schools. Explore Online Nursing Programs at CollegeInfo.com. Need Help Finding A College? CollegeQuest Can Pair You With A Friendly College Advisor today In the present-day world which is becoming increasingly integrated
and whose mass communication is experiencing unprecedented
development, mass media is, to an important extent, shaping the way
people perceive the world. Mass media is also producing an important
effect on the way the world develops. My fascination with the media
industry originates precisely from its vital importance to society and
the possibility that it creates for me as an individual of society to
fulfill my role in changing the world and contributing to social
development.
I came to develop this awareness through my undergraduate education,
during which I specialized in the study of journalism, through the
extensive internships at such media organizations as XX YOUTH WEEKLY
and TRAVEL AND TRADE IN EUROPE, and through my continued involvement
in extracurricular activities of student organizations. It has always
been my conviction that life is like a piece of clay that is to be
shaped and modeled into a work of art by a creative artist. I am
determined to shape the course of my life according to my own concepts
and endeavor to experience the true beauty of life. My choice of media
management as the objective of my lifelong career is precisely a way
in which I am to shape my life—I hope that I can be instrumental to
the process of social development through my involvement in media,
which is often regarded as the lever and the conscience of society.
My motivation for acquiring a Western education is initially derived
from the movie Sabrina n which the famous movie star Audrey Hepburn
acted the leading role. The story about how the protagonist changed
her life through integration into an international environment made me
deeply aware of the paramount importance of an international education
to the development of a person’s career and to the improvement of his
or her personal qualities. Now, on the verge of completing my
undergraduate program in journalism at XX UNIVERSITY, I plan to
undertake a Master’s program in European Art and Media Management at
the esteemed XX University. The reason I make such a decision is
two-folded. There is first my deep-entrenched love for media as an
academic discipline and your university’s undisputable reputation in
the field of media research education. On top of that is my belief
that an advanced program in European Art and Media Management will
maximize my understanding of European art and lay a firm foundation
for my future career in media industry. The present condition of media
development in China and the on-going media reform will create
unprecedented possibilities of personal development for an emerging
generation of media professionals with international background,
education and training. This gives me sufficient reason to believe
that the legend of the ugly duckling and the beautiful swan that
happened to Sabrina can also happen to me.
I believe that to undertake an advanced degree program in media
management and, ultimately, to take up media management as my career,
I have acquired necessary qualifications in terms of academic
foundation, the development of journalistic writing and research
ability, the cultivation of relevant management skills, and practical
experiences in media management. My undergraduate program focused on
economic news and media management and XX is the first university in
China to offer such a program, which has produced a large number of
well-trained economic and financial journalists and media
administrators for China’s media community. My education covers
foundational courses across two fields—journalism and economics—and
the courses range from management science, media management and
operation, marketing, public relations, international finance,
monetary banking, etc. My academic performance is ranked top third in
my class. Such an academic foundation, I believe, fits me very nicely
for your program, as I will bring with me a broad knowledge background
to inform my future studies.
To attempt at journalistic writing and get those writings published in
various newspapers and magazines has been another important aspect of
my undergraduate training. So far, I have published three articles in
the XX respectively entitled “No Kinship between MaSanJie and MaLan
but Why Look Like Twins?”（April 17, 2002），“The Founders of Red Sorghum
Start Anew to Explore the Essence of Chinese Fast Food Industry”(May
22, 2002，cover story) and “ Ouny in XX Undergoes a Facelift to Look
Alien” (June 19, 2002，cover story). Rated as the best news reports of
the month, those articles fully demonstrate my journalistic
sensitivity and the ability to carry out in-depth analysis into
current events.
At present, I am engaged in writing my thesis Agenda Setup and the
Truth of Media with a view to improving my ability to perform academic
research. In this thesis, I focus on the coverage of SARS by leading
international media as the point of entry into a detailed analysis of
a series of issues in the relationship between reality and the
simulated reality conjured up by media reports. One of the objectives
of the thesis is to demonstrate that media coverage of the external
world can never be a mirror-like faithful and objective representation
but can only be a purpose-dominated, selective, and hence tendentious
activity.
Out of my deep awareness of the empirical nature of media management
as a profession, I have made conscious efforts to enhance my practical
experience by doing internship at local media companies and taking up
important responsibilities of organizing extracurricular activities.
XX YOUTH WEEKLY, SPOTLIGHT TIMES, ECONOMY DAILY, and TRAVEL AND TRADE
IN EUROPE are the media organizations that I worked with. In addition
to internships, I served as vice director of the Intercollegiate
Liaison Department of my university’s Students Union and director of
the Sports and Entertainment Department of the Art and Communications
College. I organized a series of campus events during which I invited
leading football players of our country and renowned film directors to
interact with students. In performing those responsibilities, I have
considerably improved my organizational and interpersonal skills and
realized the crucial importance of teamwork to successful management.
While applying my knowledge of journalism to practices, I discovered
during my internships that problems abound in China’s media
management. The urgency and the necessity to work out those problems
constitute important reasons underlying my decision to pursue advanced
studies in this field.
With China’s accession into the WTO, foreign media organizations will
be allowed to operate commercially in China’s media market beginning
from 2004. This open-door policy will pose unprecedented challenge to
the heretofore self-enclosed Chinese media industry. Some of the major
problems facing Chinese media industry are: low level of
industrialization, limited channels of income (almost exclusively
relying on advertising), low competitiveness resulting from small
scale. Therefore, important reforms must be introduced into the
Chinese media industry to change its present system and mechanism, the
products of conventional planned economy. It is a regret that few
Chinese universities offer advanced program in media management and
the research into this field is far from mature. Under such
circumstances, I turn to your university. I expect to learn advanced
knowledge and acquire useful experiences from the western media world.
I will first do extensive coursework to lay a solid theoretical
groundwork in media management. I will seek opportunities to take part
in actual media management and wish to carry out in-depth research on
the application of modern information technology to media management.
By the time that I return to China, I can make up for Chinese media’s
deficiency in this aspect.
The important challenges that Chinese media faces create important
opportunities for every Chinese youth committed to media management. I
feel lucky that the most important part of my life coincide with this
important phase of transformation. I believe that my life will be made
fruitful because of this special historical period. |
