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Online Bachelor of
Science Degree in Business - Marketing
Bachelor of Science in Business - Marketing
Marketing managers need creative, analytical, and leadership abilities
to manage the marketing function of the business enterprise. The
Marketing Major addresses how to identify customer needs, how to
communicate information about products and services to customers and
potential customers, where to market and how to price products and
services, and how to respond to growing demands in different countries
and cultures. The marketing major includes a foundational marketing
course upon which further study in the areas of buyer behavior,
advertising, marketing research, and international marketing is based. |
