Indirect or Inductive Business Letter
Bad-news letters (refusals, compromises):
- Buffer (pleasant, neutral statement)
- Explanation
- necessary details, tactfully stated
- pertinent, favorable details, followed
by unfavorable facts
- Decision, news, main idea (if possible,
without sacrificing clarity)
- Positive, friendly closure
- offer additional help or suggestions
- invite future action
- clear statement of action desired
- emphasize goodwill
Persuasive-request letters (sales, some
collection and claim letters, requests for interviews):
- Attention
- reader benefit
- reader interest
- Further explanation
- descriptive details
- psychological appeals
- reader benefit
- Desire
- clear statement of request
- conviction material (to help create
reader's desire to fulfill request)
- Courteous closure
- clearly state the action desired
- special inducement
- reader-benefit plug
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