Marketing Manager Job Description
We assist health-care professionals and their
patients with treatment of complex medical conditions, including
cancer, hemophilia, immune disorders, kidney disease and trauma.
Recognized by Fortune magazine as one of the "100 Best Companies to
Work for in America," Baxter International applies its expertise in
medical devices, pharmaceuticals and biotechnology to make a
meaningful difference in patients' lives.
Position Description
Responsible for the development and execution
of the strategy for the Baxter Patient Care System product portfolio
in the US Region. Provide analysis, project management and support
in the establishment of the strategic direction for the development
and execution of the tactical marketing programs associated with the
launch of the product portfolio. Develop and implement market and
environmental assessments (market research/competitive intelligence
plans) to gain insights for strategic and tactical plan development
through greater understanding of current market dynamics. Assist in
the evaluation of new projects or product launches by performing
market research and assisting with feasibility assessments for life
cycle management. Work with the marketing team to develop and
execute communication plans for both internal and external customers
including: intra/internet based tools, sales collateral,
conventions/exhibits, sales force meetings, trade shows to showcase
the product portfolio. Provide marketing input to product
development and R&D teams. Attend national and regional conventions,
trade shows and symposia and make sales and marketing presentations
as needed. Work with the Sales Training, US Sales and Client
Services teams to ensure successful implementation of all marketing
programs.
Strong team oriented,
self-initiated individual. Excellent analytical skills and business
acumen to prioritize and track the value of marketing initiatives.
Working knowledge of competitive assessment and market research
skills. Ability to work in a highly matrixed environment. Excellent
written and verbal communication skills across functions. Must be
able to work with all levels of an organization. Adept at affecting
change through others. 3-5 years marketing experience, MBA required.
Business development and strategy experience a plus.
As a global leader dedicated to building the best team in health
care, Baxter offers competitive compensation and full benefits.
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