Market Research Manager Job Description
RESPONSIBILITIES: Senior level
individual contributor that provides complete, thorough staff work
performing research and analysis of the company's markets and
customers. Research and make presentations on critical customer, and
market trends. Analyze customer needs, perceptions, and behavior
through a combination of proprietary and syndicated customer
research studies. Develop research questionnaires, analyze and
interpret the data, develop presentations and make recommendations
on findings. Coordinate major research programs. Perform statistical
analysis and modeling of customer research results. Support vendors
to conduct research. Contribute to analysis of market environment &
future trends; make recommendations based on findings. Publish
regular updates on market environment to track company progress.
Provide customer data for marketing campaigns & customer analytics.
Maintain and provide on-going support for research databases and
models. Manage on-going tracking studies providing monthly updates
and insightful summaries. Document all research findings. Coordinate
with others on the research team. Support client teams providing an
integrated view of their segment/market or function. Focus on
Wireless Data research needs.
REQUIREMENTS: Must have a minimum of
four years experience managing quantitative and qualitative market
research projects. Proficiency with personal computers including
Microsoft Word, PowerPoint and Excel, is required. Must have the
ability to apply statistical and other multivariate analyses. Must
have strong verbal and written communication skills and the ability
to clearly communicate research results/conclusions in written
reports. Must think strategically: critically evaluate and clearly
synthesizes information. Demonstrate maturity and good judgment.
Must have the ability to work independently. Must be able to
demonstrate the ability to organize and complete multiple projects
in an efficient and timely manner. Must show extreme attention to
follow through and work quality. Excellent interpersonal skills,
with a ability to effectively interact with a diverse team of
people, is required. Must demonstrate the ability to deal with a
fast paced environment with changing work priorities.
EDUCATION:
Bachelor's degree in related discipline or equivalent experience
required. Master's degree or other advanced degree in related
discipline preferred.
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